Forrester: Apple gear used by 1 in 5 workers; Apple will ‘end Windows’ dominance

“Apple’s presence in the enterprise is growing quickly, with one in five workers now using an Apple device on the job, a new study reports,” Josh Lowensohn reports for CNET.

“That data comes from a new Forrester report published today entitled ‘Apple infiltrates the enterprise and reshapes the markets for personal devices at work,'” Lowensohn reports. “The firm surveyed nearly 10,000 information workers in 17 countries, as well as 3,350 “IT hardware decision-makers” in North America and Western Europe and found that 21 percent of those individuals were using one or more Apple products.”

Lowensohn reports, ” Forrester says 46 percent of enterprise companies it surveyed issue Macs to employees, which the firm said is up more than half compared to two years ago… Forrester suggests that Apple will ‘end Windows’ dominance in personal tech for current and future business leaders.’ That’s due to 41 percent of executives already using Apple’s products, according to the firm’s findings.”

Read more in the full article here.

MacDailyNews Take: It’s a brave new world.

One that actually works this time. Imagine that.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

16 Comments

    1. The Late His Steveness said the PC war is over and that Microsoft won. I didn’t say it- the father of Apple did, the guy who pulled a Mac out of his hat back in the day.

      Of course I’m typing this on a Mac Pro/ LED Cinema via AirPort with an iPad 2 and iPhone nearby.

      BTW- The new UI looks like it will send a truckload of Windows diehards over to the Macintosh and LINUX OSes. Metro is pissing off many very deeply.

  1. It’s funny reading the CNet comments. De Nile is more than just a river in Egypt. Defensiveness, too.

    When the horseless carriage was brand new, the buggy whip makers and the blacksmiths probably looked at the first ones rolling down the street and said, “Oh, Mister Fancy Pants! Gotta have the latest gadget!”.

    Hmmm…..

    You can’t stop the tsunami. Think Indian Ocean in 2004 and Japan last year. Either head out to sea or head for higher ground. Period.

    Peace.

    1. Yes, the fear and denial in the responses to articles like this are quite amazing. No one is arguing that PCs will disappear by next year, but PCs–esp non-Mac PCs–are simply not a growth market anymore and Macs and iDevices will continue feasting on profits and unit sales.

      Besides, forget about Apple. When a company like HP only makes 5% margins on their PC unit–the largest in the world–then anyone can figure out that that market has completely plateaued.

  2. Oh thank you MDN for your phraseology!

    It’s a brave new world. One that actually works this time. Imagine that.

    Now, let’s find Apple a better competitor AND permanently kill off all things Microsoft. I can’t fracking wait. Here comes the new and improved future…

    1. With you on that, Derek. Any company, even Apple, needs competition. Competition, against staggering odds, against ruthless giants, got Apple this far. (The giants turned out to be bumbling simpletons, but still, the odds were staggering.)

      Now as the Cyclopes retreat in confusion, there is danger that Odysseus will swoon in comfort, and lose his powers. As you requested, the gods plan to select a worthy scion to send against him.

      1. “Quantity has a quality all its own.”
        — attributed to Joseph Stalin.

        Solitary Apple had to out-compete the quality of innumerable Windows box makers. That made them strong, with that strength all the more revealed this past Wednesday evening.

  3. The stats for Mac would be even higher if workers got their choice. Management and IT sticks them with PC’s, like it or not. I know administrative aids who have begged for Macs saying they could do their work twice as fast if not 3x faster on a Mac. but they basically get told to shut up and use their PC’s.

  4. there will be a top management revolt if the staff get macs just like them: getting macs is a benefit for being at the top like your own bathroom, the corner office and large windows.

    if the peons and underlings get macs to where is the fun of climbing to the top? like the boss in Dilbert said ‘one of the joys of being the boss is inflicting pain’ and forcing them to use windows is a sadistic joy…

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.