“Barnes & Noble Inc., ramping up its competitive duel with Amazon.com Inc., unveiled temporary price cuts for its Nook tablets and e-readers for consumers who buy either People magazine or New York Times Nook subscriptions,” Jeffrey A. Trachtenberg reports for The Wall Street Journal.

“Until March, the price of the Nook Tablet will be cut by $50 to $199 for those who buy it with a Nook subscription to People, Barnes & Noble said,” Trachtenberg reports. “The offer puts the Nook tablet’s upfront price tag on par with Amazon’s Kindle Fire tablet.”

Trachtenberg reports, “At the same time, anyone who buys a one-year Nook subscription to the New York Times will receive either the Nook Simple Touch e-reader for nothing or the Nook Color e-reader for $99. The Nook Simple Touch’s usual price is $99 while the Nook Color’s regular price is $199.”

Read more in the full article here.

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