According to NPD’s new Smartphone Track service, prices are falling even though many consumers originally considered paying more. Among U.S. consumers who considered purchasing phones in the $200 to $250 price range, 64 percent ended up purchasing a phone for less than $200. Led by continued steady sales for Apple’s iPhones, the top five best-selling mobile phone handsets in Q3 were as follows:
1. Apple iPhone 4
2. Apple iPhone 3GS
3. HTC EVO 4G
4. Motorola Droid 3
5. Samsung Intensity II
“Even as smartphone prices continue to decline, the accessory attachment rates for smartphones in Q3 was unchanged since last year,” said Ross Rubin, executive director of industry analysis for NPD, in the press release. “This indicates further opportunity for retailers to improve revenue numbers by focusing marketing efforts on selling more accessories.” The top U.S. mobile accessories brands in Q3 were Zagg, Otter Products, Just Wireless, Motorola, and Incase Designs.
This information is from “Mobile Phone Track” and “Smartphone Track,” both of which report on the activities of U.S. consumers, age 18 and older, who reported purchasing a mobile phone or smartphone. NPD does not track corporate/enterprise mobile phone purchases.
Source: The NPD Group, Inc.