“A news report that broke in July stated that LG thought that OLED displays weren’t suitable for smartphones and tablets,” Jack Purcher reports for Patently Apple. “Some debated that claim and now we see that Apple does as well.”

“In a new patent application published by the US Patent and Trademark Office this morning, we discover that Apple has found a way to make an OLED based display work better with applications such as word processing and email for corporate users while gaining a power savings of up to 30%,” Purcher reports. “Apple has been on a tear this year working on next generation hybrid displays to power their future iOS devices. In April, we learned that Apple had devised a smart hybrid e-Paper/Video iOS display and in July we discovered that Apple was working on smart transparent displays that could uniquely support augmented reality based applications.”

Purcher reports, “It’s evident that Apple is placing a tremendous amount of research and finances behind display technology in order to stay one step ahead of the competition.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]