“There is plenty of financial evidence of the iPhone and iPad’s popularity in Apple’s earnings and those of its carrier partners. Now there is biometric proof of the Apple devices’ allure, as well,” Elizabeth Woyke reports for Forbes.
“A study by EyeTrackshop that recorded consumers looking at groups of smartphones and tablets discovered that Apple’s iPhone 4S and iPad 2 drew more glances and held people’s attention longer than Google Android devices from Amazon, HTC, Motorola and Samsung,” Woyke reports. “The results show that Apple remains ‘unrivalled’ in the smartphone and tablet domains even though the iPhone has been around for four years and the iPad for two, said Jeff Bander, EyeTrackshop’s Senior Vice President Of Client Services, in an interview. ‘We thought Apple would win, but not by this much,’ Bander added.”
Woyke reports, “EyeTrackshop said the results equate to respondents dwelling on the iPhone 4S 42% longer than the other phones and on the iPad 138% longer than the other tablets.”
Much more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
Well, it’s pretty easy not to dwell on the other tablets because the display models are never working.
1 … and what’s up with that? That most places, the only real display models are iPhones. My theory is the others want you to imagine what the “real” phone is like. They must believe that we think “this is just a crappy display model, the real one will be much better”. It’s hilarious that people would commit to two years with a phone before they’ve even handled a real one. If I made a POS phone, I guess I wouldn’t want people to directly compare it to an iPhone either.
Here’s lookin’ at you, Apple.
Apparently, the eyes have it.
Thank goodness the study wasn’t done at HOOTERS! The results would be no one looked at anything but…you know! 😉
The most user-friendly front-end?
Plus 1!