Adobe Creative Suite 5.5 Production Premium software has taken the industry by storm with breakthrough new features and performance that help video professionals deliver content to virtually any screen. Demand for Adobe’s video content creation tools has exploded, growing 22 percent year-over-year with 45 percent growth on the Mac, fueled by the large number of Apple Final Cut Pro customers switching to Adobe Premiere Pro.
Source: Adobe Systems Incorporated
MacDailyNews Take: Apple has brilliantly and efficiently transferred a certain type of customer to Adobe.
Real rational “pros” are still using Final Cut Pro 7 while exploring Final Cut Pro X, providing feedback to Apple, and anticipating additional enhancements. The knee-jerkers are Adobe’s problem now.
Of course, Apple’s Final Cut Pro sales are unknown, so there’s no way of knowing if demand for Apple’s software package also “exploded” or not, but, if we had to guess, the price decrease from $999 for Final Cut Pro 7 to $299 for Final Cut Pro X, has likely also led to an increase in unit sales. Perhaps greater than the increase Adobe’s experienced. Perhaps much greater.
Adobe’s attempt to concoct an exodus narrative fails in the absence of not only Apple’s sales data, but Adobe’s unit sale data as well (for example, Adobe could have sold 100 units last year vs. 145 units this year and truthfully claim a 45% increase in YOY sales).