“Apple recently introduced the long-awaited update to its Final Cut Pro video-editing application,” Michael Gartenberg writes for Macworld. When the new version (now called Final Cut Pro X) was introduced, controversy ensued. I mean real controversy. In fact, I haven’t seen this level of user protest over a product change since the Coca-Cola company decided to mess with its time-tested formula and introduce New Coke to nearly universal disdain.”
“With the caveat that I’m not a professional video editor (but having spoke to those that are) I don’t think Apple made a terrible move with this revision,” Gartenberg writes. “Yes, some key features that some users depend on are missing—Apple has posted a FAQ that lists the most pressing issues and offers ideas for workarounds, what might be updated in future releases and what users will just have to live with.”
Advertisement: New Apple MacBook Pro. Now faster than ever. Starting at $1199, plus free shipping. Buy Now at the Apple Online Store.
Gartenberg writes, “But the overall experience is much friendlier to a prosumer user like me than previous versions were. The fact that the price is $299, not $999, is important as well. No matter your thoughts on the specifics of the app and what if offers, Apple’s moves here show a good deal about how Apple works, its overall strategy, and how it thinks about growing its business.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]
Related articles:
IT Enquirer reviews Apple’s Final Cut Pro X: Very much a professional’s tool – July 8, 2011
Apple to allow additional Final Cut Pro 7 enterprise licenses; FCP X improvements coming soon – July 7, 2011
Former Avid employee on Final Cut Pro X: Only Apple seems capable of pushing boundaries – July 5, 2011
Why Apple built Final Cut Pro X – July 1, 2011
PC Magazine: Apple’s Final Cut Pro X makes serious leaps and bounds past its predecessor – June 30, 2011
Shake product designer explains Apple and Final Cut Pro X – June 29, 2011
Apple answers Final Cut Pro X questions; promises multicam editing and more – June 29, 2011
Change.org petition demands that Apple not change Final Cut Pro – June 27, 2011
Final Cut Pro X ‘backlash’ coming from competitors scared to death over Apple’s $299 price tag? – June 24, 2011
Conan blasts Apple’s new Final Cut Pro X (with video) – June 24, 2011
Answers to the unanswered questions about Apple’s new Final Cut Pro X – June 23, 2011
‘Professional’ video editors freak out over Final Cut Pro X – June 23, 2011
Apple revolutionizes video editing with Final Cut Pro X – June 21, 2011
