“It’s being reported that Apple recently spent $4.5 million to acquire the icloud.com domain name, which leads us to believe that a complete revamp of the Apple ecosystem is underway. Sometime in the near future, the greatest innovator of the century (so far), Steve Jobs, will take the stage and reveal to the world how the era of cloud computing will work for the next 10 years,” Jason Schwarz writes for Seeking Alpha. “We think that iCloud could become a viable threat not only to Netflix but, more importantly, to Facebook.”

“In the evolution of the social network sector, Facebook replaced MySpace because MySpace became too edgy/dirty for the masses. When historians look back at the Facebook stage, I believe they will view it as a transitional social platform rather than a defining technology,” Schwarz writes.

Whereas MySpace was, as already mentioned, too edgy, Facebook is too juvenile. Its overall weakness can be summarized in the following four points:
• An uncomfortable amount of voyeurism
• Juvenile communication methods
• A distorted social reality
• The biggest Facebook users are reportedly narcissistic, insecure and have low self-esteem

Schwarz writes, “The next Facebook will solve the problems of voyeurism, juvenile communication, reality distortion, invasion of privacy, and the endless stream of irrelevant information. I think the next Facebook could be iCloud. The Jobs model is to take a successful product, improve it, and turn it into a revolution.The launch of iCloud is Apple’s opportunity to take all the lessons it has learned from the early phases of iTunes, the App Store, and its observations of social networking to create the ultimate ecosystem and turn it into a space where people choose to spend the majority of their digital time.”

Read more in the full article here.

[Thanks to MacDailyNews Reader "Viridian" for the heads up.]