“I just returned from the Apple Store at the Short Hills Mall in New Jersey. I arrived at the mall at 5.20 AM to wait in line for my chance to buy an iPad 2. I was number 27 in line. I did not get one,” Mark Hosbein blogs for We’re Not In Kansas Anymore. “The line went to 81. My wife had been there for the past two days, and both days she was shut out. She was number 39 yesterday, with no luck.”
“For a revered brand, Apple is risking customer will in the way they are managing the iPad launch,” Hosbein writes. “When you call, the stores cannot tell you when or how many they will get in. Even the night before when you call they cannot tell you what they are getting at the store less than ten hours later. If it’s coming from California, they have to know what is coming at that point, but the company is not telling their stores and their stores are simply telling people they don’t know. Does not sound like the operations of a company that makes sophisticated computer products and runs one of the most trafficked websites online, does it?”
MacDailyNews Take: No, it most certainly does not. Please see: What part of ‘iPad 2 Availability Tracker’ doesn’t Apple understand? – March 14, 2011
Hosbein continues, “By the calculation of someone in our line today, Apple sells 14,000 iPads a day through their stores – at that rate about 3.3 million a year. What they are not counting is the 70 people at each store each day who walk away frustrated. For their 700 stores, that equals 49,000 day. They are frustrating four times as many people as they are delighting. Ouch! If this goes on for a month – and at this rate that is conservative – that will lead to 1.5M frustrated customers.”
Hosbein continues, “This was preventable and manageable if the company thought about the customer experience… The manager this am said to me and the other frustrated customers “that is the policy.” The company that reinvented computing now focusing on policy. Hmmm… We’ll all go buy an iPad. My wife wants to try again on Monday. I am giving up. I will order online. But whether I like the iPad or not when I get it, my feeling toward Apple will never be same. They are big, they follow policy, they are not focused on customers. They make great products, but not happy customers.”
Read more in the full article here.
MacDailyNews Take: We love our users. We try very hard to surprise and delight them, and work our asses off doing it. But we have a blast doing it. What motivates us is for our users to love our products and connect them with great apps and content. When we fall short, we try harder. And when we succeed our users reward us by staying loyal. That’s what drives us. – Apple CEO Steve Jobs, July 16, 2010
Well, Steve, you’re currently failing to delight roughly 49,000 people per day, but, hey, at least you’re surprising them with your inexplicabe insistence on needlessly wasting their and your employees’ time. Apple is falling short. Time to try harder.
If you can’t satisfy launch demand (and, let’s face it, when you could ever?), at least make the call to tell Tim Cook to wake up and put the availability tracker back up online, so that your potential customers don’t have to get up at 4am to go stand blindly on lines and so that your retail employees don’t have to answer the same iPad 2 question all damn day long when they could instead be helping people buy Macs, iPods, and iPhones. We got our iPad 2s on Day One, but so many haven’t; you could at least give them some clue where the chances will be best for them to invest their time and energy in the hopes of buying your product!
We don’t normally apply the word incompetence to Apple, but, the way the company is managing (if you can call it that) the iPad 2 launch and, especially, the way they are failing to effectively communicate with customers, not to mention the way they are disappointing customers daily, there is no better way to describe it: Apple’s iPad 2 launch smacks of incompetence.
What a whining loser. Shut up already.
Thank you, you said it!
I personally, would rather see apple make thousands of people happy with existing stock, and cause 49000 people a day to salivate over their lucky day with their own, then see Apple sit on however many 10s of thousands they have until they have a larger ( though still insufficient) supply.
The current method keeps Apple on everyone’s lips 24/7, and will continue to do so all the way up till the iPhone refresh.
Agreed.
It is only the people who haven’t been able to purchase one yet that would rather have Apple hold off on the launch until they stock pile enough to make sure everyone gets one.
It would in fact be a logistical nightmare if they actually thought about it. Can you imagine Apple having to stock their stores up front with enough iPads to sell to everyone who wants one right now? It would be impossible.
Btw I just left the Apple store at Penn Square Mall in OKC without the iPad 2 I was hoping for, but I still prefer the possibility of scoring one than the guarantee that they’re still waiting to launch it.
I think you’re missing the point. They aren’t saying hold off stock until you have enough on hand to fill everything. What they are saying is be forthcoming with what stock you do have. Don’t make people wait in line for hours when you know good and well there isn’t anything to sell them.
Bring back the iPad tracker and problem solved. It’s not that hard Apple.
The tracker didn’t say how many they had in stock, just that they had at least one of that model. If lines are still out the door, then knowing they have at least one isn’t going to help you if you’re not first in line.
Problem solved?
A tracker doesn’t guarantee that you’ll get an iPad. It just guarantees that Apple will have at least one in stock. It doesn’t guarantee that there won’t be a line of 70 people already waiting for 30 iPads when you arrive at the store.
That’d be more info than would-be iPad 2 buyers have now, which is no info at all.
This way is more like hunting or fishing. Sometimes you sit all day and not even see anything. Sometimes you get a big one. Avid sportsman aren’t calling for fish trackers.
It’s so silly, just order it online and wait for it! That’s the problem these days, everyone expects instant gratification. It’s about the entitled, we deserve it now! We see people at the Apple store that throw an absolute tizzy fit if they ipad isn’t in stock. They scream, “do you know who I am?” and “I am not leaving here without one!” Who do they think they are? Apple is trying its best to fulfill orders but this is an incredibly popular launch. If they stock piled a billion units before the launch we would still be waiting for a launch! Not to mention what they would do with all the stock if they over estimated! The retail chain is a science and you don’t want to blow it the other direction. Someone’s got to pay for all that production folks.
Just order the damn thing, you had the chance to order it before the 5pm launch. Even if you decided later it’s a whole 4-5 weeks for delivery and unless there’s a natural disaster you’re going to get it in that time period. No worrying, no standing in the cold, no frustration when it’s not there. Would it kill you to be patient? What did your parents tell you when you screamed for an ice cream right now, yeah, you didn’t…
Right on. You need to repost this every time MDN whines about the issue. And you KNOW the reason: Somebody at MDN hasn’t gotten his iPad 2…
Hi – we were waiting online for one because we were going to auction it off for a school fundraiser this week. not that that makes me any more entitled, but gee, it’s not like I could not live without this, it’s just the lack of information is avoidable if apple had planned better.
highly agree. What a loser!
This is a bit cheeky … but I’m going to post this link here, at the top, because I think it’s pertinent.
“… According to reports, factories in China are turning out iPads on a 24-hour basis, and finished units are being flown directly to the United States and trucked to Apple stores. In some cases, the supply chain extends just 24 hours from factory to store. However, according to the AppleInsider Web site, those tablets have not been immediately being sold to customers over the past three days. Instead, the supply delivered to stores on Monday was held so the store staffs could better count their supply of iPads and plan their sales procedures. To account for having no iPads, store managers were told to simply tell potential buyers that no shipment had been received …”
http://www.ifoapplestore.com/db/2011/03/16/ipad-2-lines-persist-supply-chain-is-key/#comments
ifoAppleStore.com
News and information about Apple Inc’s retail stores
A “personal, non-profit Web site was originally posted in August, 2003 to support the “Overnighters,” a group of people who camp in front of (ifo) Apple Stores the night before their grand opening. Since the site debuted in August 2003, it’s grown to over 1,900 pages of information on all aspects of Apple’s retail store operation, and consistently receives over 500,000 sessions, one million pageviews and two million hits each month—much more when there are store grand openings.”
Color me a mac fanboy I guess because I can’t see how the tracker would help yet. The tracker is good for knowing who still has supply but right now, every morning, every store has a limited supply that is gone within the hour. So the tracker would show no availability starting at 10:00 in the morning, and then 11:00 at night they would show availability at all stores till an hour after opening and back to none.
The tracker will be up once they have day to day supply in stores. Till then, get up early any given morning and wait or order online. Alternatively, some partner stores offer waiting lists where you can put your name on a list and get it first come first serve at a local store.
I think that they like the buzz in the media & on the block, but at some point it becomes an annoyance.
I remember going to a seminar on customer service and satisfaction and people who are displeased with service will tell significantly more people longer about their experience than even someone who is very happy with the service they receive.
I doubt that anyone who ‘complains’ to a friend about waiting outside a store everyday for an iPad is going to create negative buzz for Apple. Quite the opposite, it shows that they have an extremely in demand product.
On the other hand, the person waiting in line every morning and complaining – they’ll be with one with the negative stigma surrounding them. What kind of masochistic person does that everyday?
Obviously quite a few. Any one of them could have pre-ordered or can go online now.
BTW- @ Wally World last night they had v1 iPads in stock. Also, AT&T sent me an offer for a 3G v1 for $200 off. Otherwise, iPads are available unless a camera is a BFD.
Who gets up at 4am to get a gadget you could certainly live without for another couple of weeks? I’m an Apple nut, but would NEVER stand in line like these people do….
with new iPad 2 units selling at $1500 and up on eBay, I can see why some would wait in line EVERY day from 3 to 9 am… They could be making $100 an hour, at least!
why does the math sound so screwed up in that entire article.
And, how would an availability tracker help. It’s a dot that says a store has at least on iPad in stock. When you see a green dot and get to the store and see the line of 80 people your probably just as screwed. Additionally, when you ignore the red dot and head down there first thing in the morning and wait while everyone else is waiting for a dot to turn green, you get your iPad and everyone else doesn’t. An availability tracker on a product as popular as the iPad is useless until inventory is lasting longer than 30 minutes after a shipment arrives.
The math is bad because it assumes that every day there are 49,000 NEW UNIQIUE PEOPLE who are turned away, when the very same article states that people are going back day after day.
The truth is likely somewhere between zero and 49k.
Not to mention the ” their 700 stores” part. There are now 700 Apple stores in US?.
I don’t get it. Why not order online and just wait? What’s the rush? You’ll get it within maybe two weeks. People lived without iPads for years, now many can’t wait.
Patience used to a virtue.
That’s what I am doing. Ordered my 64 GB iPad 2 on 3/11 at 3:52 am PDT. It is now being prepared for shipment. I was brought up in a delayed gratification household, so I can hang on for another week. Not a problem.
MDN Take: Harsh but (sadly) deserved words. Is anyone at Apple reading this? Hope so…
Apple employees at all levels are definitely reading it.
Save this MDN take for the next time someone accuses them being blindly fanatic Apple fanboys.
MDN is still blindly fanatic Apple fanboys. They pick out 1 or 2 “safe” areas to criticize Apple per year to create an illusion of critical thinking.
Works for me.
Thank you, MacDailyNews, for always siding with Apple customers first, even over Apple Inc.
While I agree the the iPad is an item that people could live without. I think the point of the article is how poorly Apple is handling the launch, not the necessity of the product itself.
I also would like one and wouldn’t mind standing in line for a couple of hours early one morning, but I don’t want to walk away frustrated or waste my time if it can be avoided.
It does seem that the shine is starting to come off the Apple in this instance. Are they getting too big to manage things in their usual impeccable fashion?
I feel the criticism is justified and I am surprised Apple didn’t go with the two per person limit policy, at least on launch day.
From a marketing perspective, Apple could claim they sold x-number of hundred of thousands, but how many i Pad 2 units are in the hands of true users instead of resellers? Indeed, I’m sure it’ll be a nice number but tainted nonetheless.
“I am surprised Apple didn’t go with the two per person limit policy, at least on launch day.”
I’m surprised that anyone thinks they didn’t. I know it was in effect when I was in line.
Good to know your local Apple Store adhered to the policy. But a number of other stores reportedly did not.
What good is a tracker when there aren’t any to be had?
There are lines for iPad 2 outside of stores everyday, so at least some units are available. The problem is that, with no availability information, it’s crapshoot and a waste of pretty much everyone’s time.
Even with an online tracker, there is no indication of how many people are standing in line and there is no indication of how many iPads are in stock.
All a tracker does is increase the belief that you will get an iPad today. In reality, you’re probably still not going to get one unless you were one of the first people to lineup that morning.
A inventory tracker is useless until supply is lasting most of the day. When supply isn’t lasting longer that 30 minutes after arrival, a tracker is false hope.
My local Apple store ( Monterey Ca.) gets shipments at 6 am. Lines form at about that time. This morning ( and every morning) they sold out in 10 minutes.
I was in at 9:30 this morning to pick up a cable and spoke to the greeter.
A tracker which listed number of items in stock would be of great service.
Anything that helps enthusiastic customers avoid standing in line, only to find out hours later that the store KNEW they did not have enough items in stock, is a good thing.
So Mark Hosbein can’t get an iPad 2 and, as a result, his “… feeling toward Apple will never be same.” Well, boo-friggin-hoo.
Could Apple have handled the launch better? Apparently so. For instance, they could have modeled the iPad 2 after the Xoom and completely eliminated the lines. Or they could have implemented the “iPad 2 Availability Tracker” about which MDN keeps harping. But the fact remains that the majority of the “problem” is that the demand for the iPad 2 is so high that Apple cannot get enough units from its suppliers. The other piece of the problem is really a perception issue – the “instant gratification brigade” in the U.S. feels entitled to an iPad 2 on demand. I’m surprised that they didn’t file a class action suit last year demanding a retroactive modification to the original iPad to add cameras! Seriously, place your order online and relax. A new iPad 2 will arrive at your door in a month or so.
@MDN – I recommend that you curb the self-righteous, holier than thou attitude. It isn’t as if your domain is without flaws. For instance, the MDN app…?
Thanks for posting this. Seriously. A few folks here need a reality check.
So, your counter to MDN’s criticism is, you’re not perfect either so suck it?
I’d better not ever hear any criticism out of you on anything, ever again.
Awesome.
Well said.
MDN lest we forget also spearheaded the antenagate issue by demanding free bumpers etc…
Not that Apple shouldn’t be doing better, but why are people queuing day after day for an iPad 2? I love my original iPad and will no doubt upgrade at some point, but I’m not going to waste hours of my life (repeatedly) to get one with no way of knowing if I will, I’d just order and it will come when it comes. It might be different if I know there were x available, because I might then decide to take the risk and line up, but at the moment it just seems like too much hassle.
Dear Mr. Markhosbein: There is a physical limit to production capacity. I am sure that Apple contracted for all of the production capacity that it could find that met its exacting standards for quality. But even so, there is a limit on how many iPad 2s manufacturers of such high quality can produce in any given period of time. The initial demand for the iPad 2 exceeded all prudent expectations and exhausted that production.
I am sure that Apple was working with its suppliers to replenish the supply of iPads 2 as quickly as possible. But on the very day of the iPad 2′ launch, there was a little disruption in the country, Japan, where some of Apple’s critical suppliers are located. You may have heard about it: The record setting magnitude 9.0 earthquake, which was followed by an epic tsunami and a resulting nuclear disaster. The Japanese, those self-centered folks, have decided that fighting to prevent a nuclear disaster from becoming a biblical catastrophe; feeding, housing, and clothing their displaced people; caring for the sick and injured, and generally working to recover from their multiple disasters is more important than producing parts for the iPad 2.
Now, I know how important you are and how essential the iPad 2 is to your existence, but until we can get the Japanese to stop their self-centered focus on survival and once again focus on serving Apple and its oh so important customers, I beseech you to show a little mercy and patient with Apple, which, after it cares for the needs of its own employees in Japan, is working to get you and your wife an iPad 2 as soon as possible.
Chanson: You are spot on. I also see a great deal of people criticizing Apple for the way they are handling the launch. his includes MDN. I however, seem to see a lack of a specific solution. It’s easy to armchair quarterback when you aren’t the parties responsible for deciding how to distribute what limited supply you have of 18 different models to several distributers. The author is a whiner, period.
They did offer a solution. Apple should provide useless information via their website. 🙂
There is a very easy, no-cost solution that doesn’t require a tracker.
It’s called inventory control and every retail, “goods” establishment uses it.
Apple has it… Apple knows how many, what models, and when iPads are being sent to each store. They are, after all, shipping them… they just aren’t using the info to keep their customers informed.
I this Apple store “policy” of not keeping customers informed is some sort of hold over from how Apple’s corporate culture of secrecy operates in other areas, but it is unnecessary and bad PR.
Of course, the more cynical will just say that Apple is doing this to generate demand as disappointed potential customers make their way to BB, WM and other retailers to inquire about iPads in stock.
I prefer to think Apple isn’t that crass.
“Apple has it… Apple knows how many, what models, and when iPads are being sent to each store. They are, after all, shipping them… they just aren’t using the info to keep their customers informed.”
Totally True….. But Apple does not know how many people are coming there that day, morning, evening, etc. so how many they have means NOTHING.
If a store has 2 iPads and NO one shows up… They have 2 left. IF another store has 100 and you are the 102 that shows up for an iPad, you get squat.
Maybe because the store had 100, you waited until lunch and they were out. OH yes, because you saw the stock shrinking fast, you rushed, had a car crash, sued Apple for making you hurry and do something stupid.
PS. Lets focus people. You cannot get an iPad 2 right now. People in Japan have flooding, no electricity, radiation……….. and Apple is holding back all iPad 2 sales right now. So , what was your problem again???
en
“The initial demand for the iPad 2 exceeded all prudent expectations and exhausted that production.”
Wrong. We all knew demand would be high, with analysts stating a million in a month. There is nothing prudent about turning away thousands of people a day without even a wait list spot.
Sent from my iPad 2.
You know how to easily get a guaranteed waiting list spot? Order it online.
Oh let me play the worlds smallest violin for you.
Just order it on-line and get on with your life. I waited outside the best buy on March 11th and got mine.
I think it’s obvious why Apple Store staff aren’t allowed to answer questions of stock availability over the phone. You’re either in the store and able to make a purchase, or you’re not. They’ll never, ever be allowed to give out stock availability data over the phone… if the writer thinks that calling the night before is going to change that, he’s a thoughtless dumbass (sorry, but it’s true).
I have another few weeks until my online-ordered 64 GB AT&T Black iPad2 arrives.
I rather like the delayed gratification.
I don’t think obtuse means what someone thinks it does.
We know that obtuse means “annoyingly insensitive or slow to understand.” That’s precisely why we used that word.
What do you think it means?
Could one not just as easily apply that adjective to your ‘coverage’ of this? I mean, it does appear that you guys are ‘slow to understand’ the many factors known and unknown surrounding the logistics of this launch.
I walked right into my Apple store (Albany, NY) and bought an iPad 2 on launch day. Of course I had to get the 64GB 3G iPad as that was all they had left, but still, I waited all of 5 minutes. There was a line but most didn’t want to pay 64gb, Seemed most wanted the 16gb WIFI only.
Apple is not using its inventory tracker because it doesn’t have close to the inventory needed to satisfy this demand. It really blew it with this launch, it was done way too early. They should have built up their inventory, as they’ve done in the past, before releasing it.
They lost my business: I’ve decided to keep my original iPad, and to wait for iPad 3.
Wait…so you wanted an iPad 2 when they came out but you won’t want an iPad 2 in 2-3 weeks delivered by Fed-ex to your doorstep? Yeah you obviously don’t want it that bad and should wait for iPad 3. I have an iPad 1 and I’d still want and iPad 2 in 2-3 weeks but I don’t have th extra cash right now. I just don’t get why your wanting the device would change in a matter of weeks.
Way to go, MDN!! Apple has showed nothing but complete incompetence with the iPad 2 launch. They rushed this product to market to beat competitors’ tablets out the door, and they ended up shooting themselves in the foot and angering almost all of their customers. Apple is completely incompetent.
Shut ’em down I say!.
To me the annoying thing is not so much the lack of availability, but more the silence from Cupertino. What is the plan here? Were 5 million units in containers lost in the tsunami? Did they decide not to stockpile in advance of the launch so that they could beat other brands to the market? Or is it they just decided to release them as fast as they make them so that some people get them now, but didn’t think about the inconvenience caused to the people who line up and don’t get them? A little concern and information from Apple would work wonders here.
This whole ‘stockpiling’ idea is just jealousy and selfishness on the part of would-be customers.
“Well if *I* can’t have one, then NOBODY should have one yet!”
You know what? Order one online and you’ll get one in the same amount of time, and let others have the option of lining up if they want one earlier.
AND WHILE WE’RE AT IT…. why isn’t anyone complaining about Best Buy, Target, WalMart, etc… All the other retail stores that you could be visiting to get an iPad? When the iPhone 4 came out, they were still backordered 2 weeks everywhere when I went down to my local Radio Shack and got one in 7 hours. So if the Apple store doesn’t have one you cry and go home and blog about it? Really??
I did order one online. My post relates to the lack of information, not the lack of iPads. I agree that stockpiling until you’ve enough to satisfy everyone on launch day would mean delaying the launch for weeks, so that the early customers would also not be able to get one.
BUT – given the situation of lengthy delivery times even for online buyers, and long lines day after day at the stores, some recognition of the situation and some soothing words from Apple would help appease the masses. Apple should not just ignore their potential customers.
I truly believe that Apple would like to satisfy every person in its stores every time; that just isn’t realistic. Demand for this amazing product is outpacing supply at a rate that was not predictable. Also there is a European launch in 4 days that Apple committed to an will have to satisfy even more excited gadget lovers. finally to the gent standing in line each day hoping to acquire one of the few untis available each day, place an order on line too. Apple will not charge your card until your iPad ships. If you get lucky at the store, cancel the online order, if not at least you have a safety net.
BTW Apple operates only 310 stores world wide, not 700.
They operate even less in the US where the launch is taking place. We hope to get some here in Canada on Friday.
I also was quite fond of their use of fake data to inflate their 30-40 people in line to OVER 49,000!
This happens everytime a product’s demand is so high, that it can’t meet it with it’s production. some whiny sissies feel mistreated and abused, because they can’t get their new toy right away. they are a bunch of little children. like others have said before me: order online and relax or if your whole existence and level of self worth depend so much on the gizmo, get to the friggin’ store earlier and be done with it.
Why doesn’t he just order online with Priority Shipping… Doesn’t he have better stuff to do than stand in line?
I’m lucky I got in line when I did on launch day, and luckier that I was buying the less popular models (White WiFi and Verizon 3G). People not far behind me were being told they were sold out of the models they wanted as I was leaving the store.
I mistakenly thought that Apple had plenty of inventory before the launch – based on the extended distribution lines they were using (Best Buy, Target, Walmart, AT&T, Verizon). I found early that afternoon that Target & Walmart were getting next to nothing of the inventory, and I hightailed it to an Apple Store.
This has really been a fiasco, and hopefully they learn some lessons from this. This is definitely no way to run a launch. Apple.com is now quoting 4-5 weeks PLUS 5 days transit – WOW!
On the 4th early Morning of standing in Line at my local Apple Store, they finally had a unit for me. Unfortunately, all their stock was Verizon units, and I need an AT&T. They had received Zero AT&T units for several days. What gives? Half the people in line walked away after wasting 2-3 hours before sunrise!
The refurbished base 3G model of the basic iPad is available on the website for only $479.
There is nothing wrong with the existing model; the screen on the new one is no bigger or sharper. The iPodTouch has a camera that will do FaceTime, which is still wi-fi only. The iPad2 cannot be produced in sufficient numbers to satisfy demand. This was true before the tsunami. It is doubtful that March 25 will bring the iPad2 to, e.g. Canada, given the pent-up demand in the U.S. We happy iPad campers shall suffer in silence and await the third coming of the iPad. The best deal now is the existing refurbished) iPad plus a touch.
MDN, this is one of the few times you just don’t get it. Most Apple stores are getting small amounts of iPads to sell 4 or 5 days a week. The availability is there in small amounts MOST days. That’s WHY people are lining up. They disappear shortly after the store opens. If online tracking would show they are available at SPECIFIC stores, EVEN more people would gather in line EVEN earlier hoping to get one. It wouldn’t solve the problem. It would only make it worse.
EXPERTS are predicting that Apple will sell more than 40 million iPads this year. I’m guessing you would agree (as long as supply chains hold up.) If ONLY 17% of those people wanted one on opening weekend that would mean 7 million people were looking to buy an iPad “right away.”
That’s as many as they sold the last three months of LAST YEAR (and one of those months had Christmas sales!)
Apple had no way of delivering 3 months worth of iPads in one weekend. It meant, from the very beginning, that millions were going to leave disappointed no matter how hard Apple tried doing the right thing.
Even if Apple produced 4 million a month for the next month or two, Apple will still be disappointing those who wanted one right away.
Worse yet, even MORE people want one now than before the launch. And Apple still has to set at least some aside for their faithful overseas followers.
Apple is making them and selling them as fast as they can. I haven’t heard one person who has come up with a better way of launching this product. Stockpiling more before launch would have seemed “better” except where do you store 3 months of inventory on a product like this? People would have been just as angry if “the stockpiling” had occurred. In fact if that was the case, NO ONE would be getting one for at least a month yet.
My wife and I both want one. We are as frustrated as anybody that we don’t have them yet and won’t be receiving them for at least a month. But it’s not Apple’s fault. They said they are making them as fast as they can. They are distributing regularly (several days a week) to all of their stores. Tracking is only useful if a product is not in demand. If it is in demand, you have two choices. 1) Get in line early every day. 2) Order one online and wait for it.
People always look at things from their own limited, selfish perspective. This is just one more person with that perspective. Don’t encourage idiots like this. Point out the facts and change your mind on this one. That’s what you usually do.
A very good outlook on the situation. Apple was damned no matter how they ran the iPad 2 debut. The good thing is, there is no competition anywhere near close enough to the iPad 2 to take up some of the disgruntled iPad shoppers.
MDN’s take is out to lunch.
I can’t believe the whining done by so many. Would you rather Apple hold back launch until they have millions of the iPad? Get a life and develop some patience, order online and be happy.
I am not sure that Apple would risk selling 49,000 iPad2 per day to advance some sort of publicity. I think that their supply for initial iPad2 was minimal but they wanted to get it out the door immediately.
I ordered 2 online and will get them by April 6. Anyone who wants to wait on lines for hours shouldn’t complain when they could order online. If they ordered online they would at least know that they would be getting one sometime in April. As of right now, anyone ordering online might have to wait until May.
It certainly doesn’t seem like Apple can please everybody. If they had waited until they had enough supply in April then someone would have complained about not getting on earlier. Apple can’t win either way.
The demand for the iPad2 is greater than the supply but the business model is to have demand greater than supply otherwise the warehouse is full devices that no one is buying (probably those android tablets).
I have to disagree that this has anything to do with incompetence. It does not make reasonable sense that Tim Cook is one of the best operations guys in the world, but somehow mangled the logistics of the iPad2 launch. This has to be a decision Apple made to not tell the stores how many they are receiving and perhaps to tell the stores not to divulge the information. They should be telling the stores, but it is not because Apple logistics is “incompetent”. Apple decided to play it this way. Certainly frustrating for consumers.
Second, even if stores knew how many iPads they were receiving or if there were a tracker, that information is necessary, but not sufficient to make the best decision about whether of not to go to a particular store. For example, let us say they have 80 iPads and there are 100 people in line. Should numbers 81-100 leave? Not necessarily, because you also need to know how many of each model are available (maybe this is on the tracker?), number of people that are there for a particular model, number of people that will only settle for that model, number of people willing to buy any model available and where those people are in line, etc. So, if you want the 64G, 3G model and only 10 people in line want that, you should stay in line. However, the overall numbers might persuade some to leave. If you are Apple, why run the risk of someone not getting in line based on incomplete data that seems complete?
Last, this whole 49,000 customers per day thing is a red herring. If all of those customers end up with an iPad 2 over the next two weeks, will those frustrations really result in enmity for Apple? The new iPad 2 will wash away those feelings. Seriously, how many unsuccessful waits in line will persuade you to buy a Xoom?
I can’t believe that three short years ago this is what I went through trying to get a Wii. On a rumour I had to go to some out of the way mall at 8AM to stand in line for two hours to get the last one of the day. BTW nobody has touched the Wii since we got the iPad at Xmas. LOL
700 stores? Wikipedia says there are 323 apple stores, which is more in line with everything I’ve always heard.
People really do just make sh!t up when writing articles about apple, don’t they? It took me all of 25 seconds to find out how many apple stores there are. Sigh.
MDN is correct on this. The tracker would be a great idea not to frustrate people. The real question would be why did Apple have a tracker before, and specifically decide not to have one now. There can be only one reason – at this time they are only able to produce a limited number of iPad 2s.
If this is the case, the tracker would reveal how few they are actually able to manufacture. If they were producing a lot of iPads and selling them, why have we not heard Apple say “1 million iPads sold” or any sales figures like they did last year. The lack of a tracker points at some production issues with the iPad 2s.
Or the other possible reason is that due to many of the factors cited above, the tracker caused more trouble than it was worth. I can imagine that customers would complain more loudly if the tracker told them there would be stock, only to show up early at the store and get none.
If the stock sells out in minutes, then the tracker is useless.
Getting a little tired of the ME, NOW, I CAN’T WAIT crowd. I would like one, too, but my life is not going to be that much different if I have to wait a month or two or three. Got along without you before I met you and all that.
With all of the things going on in the world today, whining about not getting the latest toy from Apple seems a little silly.
Sounds like MacDailyNews should email sjobs@apple.com🙂
Good things comes to those who wait. This what going happen to me this week as I line up at my Apple Store for sale of the IPad 2 on May 25. Even if I show really early, about two days early, I still figure I have about a 50 % chance of getting one. If I do not get one it will be the end of the world and no I will not be upset at Apple.
Looking at all problems in the world earthquake, tsunami, nuclear melt down, wars, and ecomonic crisis and the most important thing to me this week is getting an iPad 2 . This show me how shallow and materialistic I am. I know it not Apple fault they make great produce, but this what should be some what upsetting most Apple customers.
I called this mess for what it was the day they launched, thank you.
“My wife had been there for the past two days, and both days she was shut out.”
“What they are not counting is the 70 people at each store each day who walk away frustrated. For their 700 stores, that equals 49,000 day.”
Uh, no. Many of those people waiting on line were the same people the day before and the day before that, just like Mark Hosbein’s wife.
I think a tracker would help, but only to a very limited extent. Let’s say the tracker shows 80 units at a store. You still need to go down and count whether there are 80 people in line. If you are No. 81, well, what difference has the tracker made, except to save you maybe some time not lining up. But then, what if there are 70 people in line. Does that mean you will get a unit – or is it that 20 people have already bought their units and left, and you are lining up fruitlessly? I think Apple must have made every effort to cater to huge demand – it’s just that the demand is way huger than they thought it would be. Still, MDN has a point in that this sort of bad experience could create some damage among customers.
Let’s do the math. 49,000 pissed off customers a day. 700 outlets selling iPads. That’s 70 customers turned away every day. So 70 people went to the local Walmart looking for an iPad this morning. 70 people went to the Verison outlet at the mall looking for an iPad this morning.
What total bullshit.
Big demand, low supply, welcome to just another Apple product debut.
Not sure I 100% agree with the author, but I ordered @ 3:45am EDT, and it took 1.5 weeks to get it, and I can live with that, but it also sat in prepared for shipment for many days, and then in HK at the airport for many days. The ride from HK to my house only took 1.5 of the days. On this end I calc that 6-8 days were wasted just sitting there. Even then, communication is everything, Apple needed to do better setting expectations. What’s weird to is that my Wife’s same size, carrier, iPad arrived 5 days after we order it and it moved thru FedEx the usual way. Some is very wrong this time around… orders are just sitting on docks in Shenzen for days and # airports in HK… very un-apple like.
MDN FYI:
Apple is handing out numbers daily to people online who will be able to get iPad 2s that day. If you are not handed a number – go home and order online.
Apple does care about customers…when i camped out behind the apple store for 23 hours to get the iphone 4, they brought us many many pies of pizza, and not just shitty domino’s pizza, they brought us pizza from the best (and most expen$ive –$$$) pizzeria in salt lake city and then brought us starbucks and doughnuts in the AM
Oh, not to bother you and your rants but there’s far more important happenings in the world than the iPad2. Ever heard of the earthquake/tsunami/nuclear disaster in Japan?
If you’ve already donated in some way that’s great. If not then shut up and get your priorities in order.
Life trumps iPad2. And any other Apple product. And just about everything else for that matter.
I own 3 Macs, 2 iPhones (which I waited for but not in a line), and 1 iPod and used to work in an Apple store. I don’t hate or love Apple. I just like and use their products.
No doubt. Every one of these whining losers… just shut up and get. a. life.™
Yes, the situation in Japan is awful… beyond the means of mere words to express.
This does not mean that we are not allowed to think about/discuss other things. While I agree that the sentiment expressed in this article is petty, your argument here borders on the ridiculous.
Seriously!? There are atrocities, tragedies, and people suffering every day that make complaining about iPad 2 stock or any other first-world problem seem trivial. Unless you forgo every luxury (which from your list of Apple products, you do not) then drop your arrogant superiority. Just because you didn’t hear about it on the news this morning doesn’t mean there isn’t another cause that needs your time and money. I assure you, there are enough legitimate causes for you to spend your entire life and income devoted to helping them. Please keep your holier-than-thou sermon to yourself.
That was intended as a reply to No Name.
Well said Chanson.
May I add to my perspective to your well phrased entry?
Thirty years ago I began by tech career in the then thriving Midwest. In the ensuing years I have come to one conclusion, “Most press commentators do not understand technology, only magic.” The hard sciences and interactions that define manufacturing, logistics, engineering, shipping or real “project management” are beyond them. Even so, they are willing to expound on how they “feel” about “those who are producing” the products they seek or how that value was created.
The iconic “Pointy Haired Boss” has been replaced by “High Priest of Media Authority,” who are above our daily existence. Their efforts to climb over each other to comment on things they have no control over, or connect to would be entertaining if it were not so pervasive. This abundance of production has populated the “Newz as Entertainment” markets with . A virtual abundance of “Creative Repetitive Abundant Pundits” (CRAP.) This sustainable market gives them a place for their callus, self centered, stories about the world between their ears. This is the magic of advertising financed markets, and as we all know, “ad dollars” are a form of magic.
The magic of advertising transforms “sponsored promotion” into “free entertainment with product placement,” and if that is not magic, what is. Even despots of the twentieth century couldn’t accomplish the alchemy of transforming propaganda something this palatable. And it must be good because, “people ask for it by name!” Magic on this order is up there with “compound interest,” “free markets,” “ponzi scams,” and “cronyism.” You know “White MAGIC.” The magic that turns a “physically fit” but sub servant scullery maid into a princess. Magic that is black when employed against your interests, but good when it’s employed in your interest.
So in this modern world of “MAGIC” we need media priest to identify the righteous and the profane. That is why we have media types showing their love for a favorite product through their ability to criticize it’s outstanding performance. After all, how can you motivate continued performance if you don’t keep the producers in their place? And we all have to believe in the MAGIC in the or bad things will happen.
Don’t take my disbelief, I know that MAGIC is very potent. After all, it is the magic that transformed the “Steel Belt” into the “Rust Belt.” Today you may know those realms as the mythical land of “tax sucking trolls” and “tea sipping overlords” who are barely able to contain them. But at one time, those realms were spoken of in revered and Olympian terms like the realms of Detroit Iron, Pennsylvania Steel, Milwaukee Famous, etc.
The tech industry grew out of the post war aerospace industry, and much of what those industries has accomplished may look like magic. Given the well financed efforts aimed at preventing or usurping that innovation, it is amazing what has been accomplished.
Forty years ago, the responsibility for innovation was handed off to well established centers of innovation in Ohio, Texas, Maryland, Massachusetts, and Florida with the declaration of the end of the “Manned Space Program.” Little did the president of that time know how long it would actually take to end that “dream” or how difficult it is to anoint innovation.
Apple, like most of the “Silicone Valley” successes have come into it’s own through hard work and innovation, what we use to call “American Ingenuity.” They have created gold from the raw materials of engineering, programming, manufacturing and production. That is the alchemy of innovation, “the ability to apply knowledge to “stuff” in such a manner as to produce something of value.” And isn’t that the only “objects of value” humans produce?
Call the creation of newz sensations, the “Democratization of Defamation” or the more modern term “Hit Whoring,” but it’s smell is eternally familiar.
Fortunately in our country, the usefulness of a product is not determined by the rectums that target it. If that were true it is unlikely you would be reading this post on our “Bell Corp” controlled “Video Text” terminals.
Well, somebody woke up this morning and just dropped out of Magic La-La Land, didn’t they?
This sounds as if it were written by someone in a coma.
These numbers are completely unsubstantiated. They are based on nothing more than speculation and anecdotal observation. Funny MDN, how you typically skewer those who use such data in their ‘reports’, but have no problem with it if helps prop up your flimsy argument which in itself is based on ignorance of the situation at hand.
You really have no idea why such a tracker does not exist, especially when historical precedent indicates that it should. With said precedent as a guide, has it not occurred to you that if Apple has not deployed a tracker, there is likely a very good reason?
C’mon Steve Jack, you’re starting to come off as a grumpy, old curmudgeon.
Being disappointed customer hasn’t stopped you wanting the product any less. Pretty sure you’re not the only customer who feels that way, but will still buy one. Net effect?
3/22 – I just returned from another failed attemp to buy an IPad at my Local Apple Store. I arriived at 6:25 am and was # 23 in Line. A Rep came by at about 8:20 and handed out Chits for the day. He showed us a list of the models they had received, but no quantitys were available. I wait another hour, and sales are underware. With about 7 people still in front of me, they announce that all the AT&T Models are gone! The first 10 people all bought 2 each. This is really making a lot of us rethink our Apple Store dedication. They are getting only a few AT&T units compared to the Verizon shipments. The Stores should at least give out chits by Carrier , so you wouldn’t waste your time because they won’t provide a count The final straw was a guy from the front of the line trying to sell what he had just purchased for a $200 profit. Stop selling 2 units, and make more AT&T! I suspect Apple is more interested in their over seas roll out (AT&T Models) than their loyal customer base that is being treated with indifference. This idea that they don’t know what they have and can’t provide any quantity is pure bull. They could probably use a computer to keep track!
its rather silly o stand in line and wait for them, when you can just place an order online… It might take a month, but so what? Will ones life end without an iPad for a month? I think not.
i think they made a mistake by going with a White and Black version. They cannot keep up with demand with just one model, why would they bother with two… until they ramp up for worldwide users. (unless White was easier than improving screen resolution approaching the iPhone4). But i think everyone was waiting for basically a front and back facing camera.