“Apple stepped up its language late Monday in a push to have a court ignore Microsoft’s motion to dismiss an Apple filing for an App Store trademark,” Electronista reports.

“The iPhone creator directly accused Microsoft of hypocrisy and said it was trying to use the same argument it had rejected during the original fight over the Windows name,” Electronista reports. “If Microsoft could argue that Windows was a proprietary name based on how most people used the term, it couldn’t object when more people associated the App Store name with the iOS and now the Mac, Apple explained in the filing.”

Electronista reports, “The company added that many other mobile providers have gone out of their way to avoid using a term similar to App Store in their naming schemes. Microsoft uses services such as the Windows Phone Marketplace and Zune Marketplace, while Android Market, BlackBerry App World, the Ovi Store and others were consciously worded differently.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Judge Bork” for the heads up.]

Related article:
Microsoft files objection to Apple’s ‘App Store’ trademark – January 12, 2011