The enterprise, Apple’s final frontier

Apple Store“Apple became the most valuable technology company by winning over the hearts and minds of consumers. But until recently, corporate customers have been an afterthought,” David Goldman reports for CNNMoney. “Not anymore.”

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“Small businesses and large corporations alike are beginning to embrace Apple by supporting and purchasing iPhones, iPads and Macintosh computers for their employees and by creating applications for their customers’ Apple devices,” Goldman reports. “Tim Cook, Apple’s chief operating officer, noted on a July conference call with analysts that 50% of Fortune 100 companies are already deploying or thinking about using the iPad for corporate use and 80% were supporting the iPhone.”

Goldman reports, “Adoption from the so-called enterprise market is far lower for Macs, but also growing. Although 75% of businesses have a Mac on the premises, only 25% of companies have a “significant” number of Macs (30 or more), according to a survey conducted by tech sector analysis firm ITIC. Just 7% of companies have at least 250 Macs, though that’s up significantly from only 2% in 2008. By 2013, ITIC forecasts that number will jump to 16%.”

MacDailyNews Take: As the current crop of aging IT doofuses retire or get pink-slipped or, uh, “otherwise move on,” bright, efficient, and productive Mac-using IT people will take their place. Then The Dark Age of Personal Computing, an age in which we have never participated except to marvel at the insanity of it all from behind our vastly superior Macs, will finally end. The last bastion of resistance and stodgy backwards thinking is dying off. Hallelujah! Welcome, productivity! Buh-bye unnecessary hair-pulling stress!

Goldman reports, “Macs have long had a place in the office, though they were typically relegated to the graphics and marketing teams. But IT departments are reporting a growing trend, in which employees across the whole company are starting to ask for Apple products to be supported. Tech managers are starting to cave in. ITIC’s survey found that 79% of IT departments say they’ll allow more employees to use Macs in 2011, and 82% will increase iPhone integration for e-mail and applications.”

Read more in the full article here.

64 Comments

  1. Count me in as a Mac using IT person. Even though our company mainly uses windoze boxes, our mail is Cyrus IMAP on a XServer. Screw exchange and MS licensing, with Apple you get unlimited licenses for $995. And our mail works great. For the Enterprise.

  2. Count me in as a Mac using IT person. Even though our company mainly uses windoze boxes, our mail is Cyrus IMAP on a XServer. Screw exchange and MS licensing, with Apple you get unlimited licenses for $995. And our mail works great. For the Enterprise.

  3. To mdn’s take:
    then apple better start competing on price pronto.
    ITpeople don’t make the ultimate buying decision senior management does and their focus will still be on the bottom line no matter how shiny MacBooks get.

  4. To mdn’s take:
    then apple better start competing on price pronto.
    ITpeople don’t make the ultimate buying decision senior management does and their focus will still be on the bottom line no matter how shiny MacBooks get.

  5. @theloniousMac

    Not if the proposal for Mac sytems is 3 times the cost.

    When IT says “But they work better…” Mngt will just say “Isn’t that what I pay you for??To fix things that go wrong?”

    Any cost consious company would rather save a lot on the system and let their IT group maintain problems as they arise. Since they paying them anyway.

    It’s all about the bottom line.

  6. @theloniousMac

    Not if the proposal for Mac sytems is 3 times the cost.

    When IT says “But they work better…” Mngt will just say “Isn’t that what I pay you for??To fix things that go wrong?”

    Any cost consious company would rather save a lot on the system and let their IT group maintain problems as they arise. Since they paying them anyway.

    It’s all about the bottom line.

  7. The end-around that Apple has done to the entrenched Windows using strongholds will be studied in business schools for years to come and marveled at.

    Sadly most business people will never learn the real lesson, and that it you cant let the marketing or sales people be the a substitute for the real creative people who are drivers of success.

    The day Apple will start declining is the day the bean counters take over.

  8. The end-around that Apple has done to the entrenched Windows using strongholds will be studied in business schools for years to come and marveled at.

    Sadly most business people will never learn the real lesson, and that it you cant let the marketing or sales people be the a substitute for the real creative people who are drivers of success.

    The day Apple will start declining is the day the bean counters take over.

  9. @Jim,
    You must be new here, … or just trolling thru. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    “then apple better start competing on price pronto.”

    Apple is already there. When you look at the total price and even on the box price of higher level systems (not cheapest box of c**p units) Apple has been doing great for years now.

    and you can run Windows if you really need to on the same machine.

    Just a thought,
    en

  10. @Jim,
    You must be new here, … or just trolling thru. ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

    “then apple better start competing on price pronto.”

    Apple is already there. When you look at the total price and even on the box price of higher level systems (not cheapest box of c**p units) Apple has been doing great for years now.

    and you can run Windows if you really need to on the same machine.

    Just a thought,
    en

  11. After four years in a senior position in my public agency, I was finally able to convince them to embrace macs. It started with the iPhone then iPads and now macs. Some employees resist. They are so accustomed to the old way. But progress is steady.

    That said, I think Apple needs to deal with enterprise customers differently. For example, going through regular support channels can be tedious.

  12. After four years in a senior position in my public agency, I was finally able to convince them to embrace macs. It started with the iPhone then iPads and now macs. Some employees resist. They are so accustomed to the old way. But progress is steady.

    That said, I think Apple needs to deal with enterprise customers differently. For example, going through regular support channels can be tedious.

  13. @jersey

    You got that right!

    As far a costs go, more and more people are starting to understand that you do get what you pay for.
    With Mac, the headache loss is worth more than the price difference. And a basic pc, vs a $700 mini? Or a $1200 all in one iMac? Mac will start poping up more in the enterprise world.
    As another said, it all started with iPhone and iPad, macs are next.

  14. @jersey

    You got that right!

    As far a costs go, more and more people are starting to understand that you do get what you pay for.
    With Mac, the headache loss is worth more than the price difference. And a basic pc, vs a $700 mini? Or a $1200 all in one iMac? Mac will start poping up more in the enterprise world.
    As another said, it all started with iPhone and iPad, macs are next.

  15. If corporations and senior management ever get to understand the real cost of using pcs they will probably have an immediate heart attack. It really is a disgrace how expensive and unreliable even recent pc’s actually are and how poorly they work together, almost at every turn that it doofus is needed to sort out even minor problems. the point was made above ‘ as they employ them anyway’ well sooner or later senior management as dum as most seem to be will get to understand how much they can save by actually NOT employing them and pay a little more for a superior reliable system in the first place.

  16. If corporations and senior management ever get to understand the real cost of using pcs they will probably have an immediate heart attack. It really is a disgrace how expensive and unreliable even recent pc’s actually are and how poorly they work together, almost at every turn that it doofus is needed to sort out even minor problems. the point was made above ‘ as they employ them anyway’ well sooner or later senior management as dum as most seem to be will get to understand how much they can save by actually NOT employing them and pay a little more for a superior reliable system in the first place.

  17. @Jim
    When IT people tell SR MGT that the Mac can be used for web-based applications and the PC side of the Mac can run their -doze apps, and by doing that, there will never be a costly downtime for virus problems, that will be the tipping point.
    As the stats are currently, the tipping point has already occured. Think of the (slight) extra costs of the Mac as an insurance policy. A good manager will understand this and accept it.
    As TJ said…these guys understand that quality will let you drive along a little further than most without downtime.

  18. @Jim
    When IT people tell SR MGT that the Mac can be used for web-based applications and the PC side of the Mac can run their -doze apps, and by doing that, there will never be a costly downtime for virus problems, that will be the tipping point.
    As the stats are currently, the tipping point has already occured. Think of the (slight) extra costs of the Mac as an insurance policy. A good manager will understand this and accept it.
    As TJ said…these guys understand that quality will let you drive along a little further than most without downtime.

  19. @Jim

    TCO is another factor newer IT people are more concerned about. I think they are beginning to REALLY understand how expensive Windozo boxes truly cost.

    Once the IT Pro explains that to SR Mgmt then the change will begin. The only problem in business is the whole ship has to change and that doesn’t happen too fast, especially in the larger businesses.

  20. @Jim

    TCO is another factor newer IT people are more concerned about. I think they are beginning to REALLY understand how expensive Windozo boxes truly cost.

    Once the IT Pro explains that to SR Mgmt then the change will begin. The only problem in business is the whole ship has to change and that doesn’t happen too fast, especially in the larger businesses.

  21. @Jim, the truth of the matter is, it’s the senior management that’s now asking for the Macs — and they already know why the Mac is the better choice, whatever the hardware cost.

  22. @Jim, the truth of the matter is, it’s the senior management that’s now asking for the Macs — and they already know why the Mac is the better choice, whatever the hardware cost.

  23. Definitly the best news i’v heard all day!! 😀

    I don’t wanna bring every one down but according to net applications ( or whatever there name is ) only 5% of the people who browse the Internet use macs (compared to ~91% for win 1% for iOS ~0.8% for Linux and ~2% for others)

  24. Definitly the best news i’v heard all day!! 😀

    I don’t wanna bring every one down but according to net applications ( or whatever there name is ) only 5% of the people who browse the Internet use macs (compared to ~91% for win 1% for iOS ~0.8% for Linux and ~2% for others)

  25. As a stockholder I hope that they continue to focus on making insanely great products. That should include expanding upon the interoperability of their products with commonly accepted enterprise systems, but that should be the extent of their efforts toward winning the enterprise market.

    They should NOT try to cater to typical IT purchasers by providing long-term model roadmaps, committing to specific hardware architecture stability and trying to compete on purchase price. Let everybody else who is already in that pool fight over who can build the cheapest machines that don’t suck enough to sabotage the next round of contract negotiations. I would rather have AppleCare and not need it very often than have on-site support that gets used quite often.

    In short, I would rather that they continue to build market share by way of consumer demand driven by the perception that their products are better. The only way to keep that going in the long run is to make sure that all energies go into insuring that the majority of their products, in some tangible manner, provide a better experience for the user, who in most cases is also the purchaser. Shifting focus to please the enterprise market, where purchasing decisions are rarely made by users, would be very detrimental.

  26. As a stockholder I hope that they continue to focus on making insanely great products. That should include expanding upon the interoperability of their products with commonly accepted enterprise systems, but that should be the extent of their efforts toward winning the enterprise market.

    They should NOT try to cater to typical IT purchasers by providing long-term model roadmaps, committing to specific hardware architecture stability and trying to compete on purchase price. Let everybody else who is already in that pool fight over who can build the cheapest machines that don’t suck enough to sabotage the next round of contract negotiations. I would rather have AppleCare and not need it very often than have on-site support that gets used quite often.

    In short, I would rather that they continue to build market share by way of consumer demand driven by the perception that their products are better. The only way to keep that going in the long run is to make sure that all energies go into insuring that the majority of their products, in some tangible manner, provide a better experience for the user, who in most cases is also the purchaser. Shifting focus to please the enterprise market, where purchasing decisions are rarely made by users, would be very detrimental.

  27. Our two IT guys are finally coming around. It was the purchase of an iPhone 4 by one of them and his demos of FaceTime that started convincing the other. They’ve allowed Macs and iPhones on the network for several years, but now they’re considering purchasing a few MacBooks for the company.

  28. Our two IT guys are finally coming around. It was the purchase of an iPhone 4 by one of them and his demos of FaceTime that started convincing the other. They’ve allowed Macs and iPhones on the network for several years, but now they’re considering purchasing a few MacBooks for the company.

  29. Our Chief Technology Officer at our Fortune 50 company loves his iPhone. That’s created some impetus to expand Mac usage in the organization, although we still have a long way to go.

    The Microsoft hegenomy makes it tough for a Mac to be productive in this environment, but it can be done. Wait until they bring iChat/Facetime compatiblity to Mac OS X AND Windows. I can see major enterprise implications for increased productivity and reduction of travel expenses.

  30. Our Chief Technology Officer at our Fortune 50 company loves his iPhone. That’s created some impetus to expand Mac usage in the organization, although we still have a long way to go.

    The Microsoft hegenomy makes it tough for a Mac to be productive in this environment, but it can be done. Wait until they bring iChat/Facetime compatiblity to Mac OS X AND Windows. I can see major enterprise implications for increased productivity and reduction of travel expenses.

  31. In order to deal with the enterprise market, the old fossilized IT PC-chomping dinosaurs have to die away and their places taken over by young, enterprising IT professionals who have been exposed to Apple’s MacBooks, iPods, iPhones, iTunes and iPads. That day is fast approaching!

  32. In order to deal with the enterprise market, the old fossilized IT PC-chomping dinosaurs have to die away and their places taken over by young, enterprising IT professionals who have been exposed to Apple’s MacBooks, iPods, iPhones, iTunes and iPads. That day is fast approaching!

  33. Will there ever be economy of scale in our apple products? Making apple products inexpensive seems like an unreachable goal. Value wise I agree is greet with their products. Somehow I could never expect any apple product to become inexpensive.
    Apple customer since apple GSII. Including apple stocks.

  34. Will there ever be economy of scale in our apple products? Making apple products inexpensive seems like an unreachable goal. Value wise I agree is greet with their products. Somehow I could never expect any apple product to become inexpensive.
    Apple customer since apple GSII. Including apple stocks.

  35. Corporate customers generally shun Apple products except for limited selected uses because Apple is always changing and thus makes relying upon their hardware limited at best.

    The Mac is in terrible jeopardy since the introduction of the iPad and the near removal of all MacBooks that future generations use train on.

    With a software investment in Windows, one can take that investment to another hardware platform, like HP or Dell.

    With Apple you have to go along with their rapid changes in hardware and this isn’t always the right choice for large scale deployments and business models.

    Over 85% of enterprise customers want anti-glare screens on their computers, does Apple provide? No or limited expensive options.

  36. Corporate customers generally shun Apple products except for limited selected uses because Apple is always changing and thus makes relying upon their hardware limited at best.

    The Mac is in terrible jeopardy since the introduction of the iPad and the near removal of all MacBooks that future generations use train on.

    With a software investment in Windows, one can take that investment to another hardware platform, like HP or Dell.

    With Apple you have to go along with their rapid changes in hardware and this isn’t always the right choice for large scale deployments and business models.

    Over 85% of enterprise customers want anti-glare screens on their computers, does Apple provide? No or limited expensive options.

  37. @jim
    You’re silly.
    Anybody who understands purchasing decisions now understands that TOC is what counts. Macs have had the lowest TOC across all platforms for decades. Since going Intel, there is no reason not to prefer Macs. For the price-sensitive, it is a no-brainer – the best really does cost much less from year 1 onwards. Plus lower training,support, maintenance. Cheap server licensing. etc. etc.
    Understand, then opine.

  38. @jim
    You’re silly.
    Anybody who understands purchasing decisions now understands that TOC is what counts. Macs have had the lowest TOC across all platforms for decades. Since going Intel, there is no reason not to prefer Macs. For the price-sensitive, it is a no-brainer – the best really does cost much less from year 1 onwards. Plus lower training,support, maintenance. Cheap server licensing. etc. etc.
    Understand, then opine.

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