RIM’s lukewarm BlackBerry Torch a flameout

iphone wallet, wallet case for iPhone“The BlackBerry Torch isn’t setting the smartphone world ablaze,” David Goldman reports for CNNMoney.com.

“Research In Motion and AT&T sold no more than 150,000 of the devices over the weekend, according to estimates by RBC Capital Markets and Stifel Nicolaus analysts,” Goldman reports. “By comparison, Apple’s iPhone 4 sold 1.7 million units in its first weekend of sales.”

Goldman reports, “RIM hailed the BlackBerry Torch as the ‘best BlackBerry ever’ earlier this month, and it’s unquestionably the company’s most advanced smartphone. But AT&T, the phone’s exclusive carrier, also offers Apple’s iPhone. At the same $199 price point and the same data charges, customers would really have to love the new BlackBerry operating system and the Torch’s pull-out keyboard to choose a Torch over an iPhone.”

RIM “went through a similar ordeal with Verizon Wireless’ BlackBerry Storm and subsequent Storm 2,” Goldman reports. “The Storm was RIM’s first try at a touch-screen, but without a physical keyboard, it never appealed to RIM’s core customers and failed to live up to the ‘iPhone killer’ hype.”

Full article here.

[Thanks to MacDailyNews Reader “The Other ‘Steve'” for the heads up.]

26 Comments

  1. Just don’t call it “iPhone Killer”, you are just embarrasing your self.

    If you accept that your phones are for those who hate apple, or just live in a bunker and have never hear of the iPhone, they you are going to be the best iPhone wannabe seller.

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