HBO coming to Apple’s revolutionary iPad, but not Netflix

Apple Store“Netflix Inc.’s drive to offer its subscribers online movies from all the biggest Hollywood studios may hit a wall with HBO,” Ronald Grover reports for Bloomberg.

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“Time Warner Inc.’s pay-television channel, home to shows including the ‘The Sopranos’ and ‘True Blood,’ holds cable and Internet rights to films from Warner Bros., Twentieth Century Fox and Universal Pictures and is unlikely to make a deal with Netflix, HBO Co-President Eric Kessler said,” Grover reports. “‘There is value in exclusivity,’ Kessler said in an interview. Consumers ‘are willing to pay a premium for high quality, exclusive content,’ he said… HBO’s stand prevents Los Gatos, California-based Netflix from gaining online access to titles from all of the major studios”

Grover reports, “HBO intends to stick with its own plan to make shows and movies available online through HBO Go, Kessler said. The cable channel, which has more than 29 million subscribers, generated operating profit of $1.2 billion on $3.9 billion in revenue last year, according to a presentation by Time Warner on May 27… In six months, HBO Go will be available to the channel’s paying subscribers at no additional cost through all major cable systems, on Apple Inc.’s iPad, on mobile devices and elsewhere, Kessler said.”

Full article here.

23 Comments

  1. Part of the article that mentions the iPad. Note that this will only be available to people that subscribe to HBO on Cable (and Satellite?)

    In six months, HBO Go will be available to the channel’s paying subscribers at no additional cost through all major cable systems, on Apple Inc.’s iPad, on mobile devices and elsewhere, Kessler said.

  2. Read between the lines, what did hbo really say?

    It’s all about our greed, we think we can soak our customers some more, and frankly we don’t want to share those revenues with anyone else…

  3. I already subscribe to HBO on DISH Network so it works for me. I thought Netflix was already delvering everything to the iPad it could online streaming or via DVD since it was among the first apps for the iPad. Am I mistaken?

  4. FutureMedia..I don’t quite understand this either, I already have Netflix streaming app on iPad; Warner Brothers, 20th Century Fox and Universal films already stream from it. I certainly have no interest at all with any subscription-based ANYTHING with HBO.

  5. @ Jimithy–

    No kidding! I think Truth may need to go back to school and brush up on comprehension skills!

    As a current HBO subscriber, and fan of True Blood, I welcome this additional viewing option!

  6. Another stupid subscription-based model to squeeze every dime out of consumers possible.

    I don’t have a problem with where/who HBO distributes its content. Supporting the iPad makes sense, but so does disc rental on Netflix and elsewhere. That’s not an issue.

    The problem is that there is no reason in the world why I should have to subscribe to anything. Why can’t I buy just one episode or just one series? If i purchase something and discover soon that it sucks, I shouldn’t have to pay for another year of it.

    Don’t let anyone fool you, the “free market” has never really existed in the media world. Hollywood got rich with such legal exploitation.

  7. This will be awesome for HBO subscribers like me because one of the big problems is a full DVR with no space to record the newest episodes of their original programming which is the number 1 reason to subscribe to HBO in the first place. Forget all the films. HBO Studios is an awesome production company that makes great original films as well as first rate series like True Blood and the new Martin Scorsese 1920’s Atlantic City Gangsters series.

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