Microsoft initiated the creation of the iPod packaging parody video that was first reported last month, according to The iPod Observer’s Brad Cook. “It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding,” Microsoft spokesman Tom Pilla told Cook via email. ‘While MS did not release the video, it’s natural to share funny things with friends. So while we didn’t publicly share the video, it was shared with appropriate teams internally. We’re happy to see others enjoy the laugh as well.”
Full article at The iPod Observer here.
[Thanks to MacDailyNews Reader “Michael K.” for the heads up.]
Microsoft designs the iPod package video can be seen here.
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Related article:
What if Microsoft redesigned Apple iPod packaging? – February 27, 2006
it was probably a presentation, saying, HEY, this is what we need to change. Look to see some impressive packaging from MS, sometime soon.
Maybe for Origami.
Also look for Applers to scream “clone clone!!”
January 24, 1984 “Maybe Microsoft is not as monolithic as officially projected. In the face of accusation, some within are speaking out, even if in mirth.
This could be the harbinger of renassiance.”
I don’t think so. This was done by M$’s marketing department, who have always been the most productive side of the business.
Yeah, I dream of an MS renassiance, too. Really, I do.
But, if MS can’t or won’t have one, I wish for it – a quick and painful death.
Clearly if it was a real MS product they would need at least 8 box designs.
XP, Pro +, Home, standard, wireless, bluetooth,basic, moblie and probably more.
This is so awesome. As a design professional ( although admittedly not in packaging ) this is the greatest teaching aid to what can go wrong with design at ANY company.
In the best of all worlds design and fucntion merge seemlessly to give a clear message, and create a positive user experience, while PERFORMING the function of the piece in the most effective way.
The problem is that in most corporate environments the designer are placed BELOW marketing on the power totem pole, instead of being collabartive equals. This leads to some ass jacket with a marketing degree and not the slightest idea of even the most BASIC principles of user experience calling the shots and RUINING a well designed piece.
This happens at all kinds of companies big and small every day. Microsoft does not have the monopoly on this.
Hopefully this is a sign that the corporate culture at Microsoft is changing, or maybe not, maybe Balmer is throwing around some poor shmuck like he’s an office furniture.
In the end this is CLEVER, and an AWESOME teaching tool. I saved a copy and can’t wait to show it to my peeps.
MDN word: Quality as in “The quality of your design depends on your ability to work with your designer and your designers abilitry to work with you.”
Where’s the MDN take? I want my MDN take!!!
You guys are the biggest idiots ever.
Microsoft had nothing to do with the video. The headline is not meant to read that MS created the parody. It’s a parody of what an MS created iPod package would be.
Jebus Christ.
Cpt. Obvious, why not READ for once. I’ll repeat it just for you: “It was an internal-only video clip commissioned by our packaging [team] to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding…”
Who’s the idiot now?
>and to educate marketers here about the pitfalls of packaging/branding
It’s perhaps the only way to make your point to monkey boy, I guess.
So basically, Microsoft just tacitly admitted that they just use Apple products as their model for everything. Maybe it’s time to pack it up, you fools.
I just think it is a very well produced video period. So good I had to watch it again.