“You readers are pretty well connected and you don’t need a TV campaign to know that Tiger exists. In fact, any Mac user who spends a little time pouring over the news pages on the Internet ought to be fairly well informed on the subject. The fact that even Windows-oriented publications cover Tiger doesn’t hurt,” Gene Steinberg writes for The Mac Night Owl.
“But there are far too many out there who never read the technology pages, watch technology segments on TV or read computer magazines,” Steinberg writes. “Most of them own PCs running Windows. How are they going to know that Apple has a brand new operating system? How will they know that it offers features that are still pipedreams on the Windows platform, and won’t appear until Longhorn is released, and maybe not even then?”
“Will they discover the Mac or Mac OS X simply by watching dancing stick figures dancing and prancing while listening to iPods? I don’t think so. But as I said, I don’t know all that much about marketing,” Steinberg writes.
Full article here.
MacDailyNews Take: If Apple blows their current “Windows” of opportunity by not educating the general public about Mac OS X Tiger’s capabilities, they have only themselves to blame for not grabbing new users. Apple’s continued silence on TV, in print, and elsewhere about their Mac products could rival some of the company’s biggest blunders. We have absolutely no idea why Apple is not advertising the Mac. It’s simply unconscionable and Apple shareholders should be appalled and demanding answers.
Related MacDailyNews articles:
Apple should hold ‘The $1,000,000 Apple Macintosh Ad Contest’ – May 04, 2005
Forrester analysts: Apple should advertise Mac OS X Tiger on television and in movie theaters – April 29, 2005
Apple posts QuickTime movies of Mac OS X Tiger features in action – April 13, 2005
Why doesn’t Apple advertise Mac OS X on TV? – April 12, 2005
Mac fans line up for new operating system as passberby asks ‘what is a tiger?’ – April 29, 2005