Microsoft’s new mantra: ‘It Just Works’ ripped straight from Apple’s ‘Switch’ campaign

“Jim Allchin, Microsoft’s group vice president for platforms, looked at my Apple PowerBook and smugly pointed out that the number of copies of Windows sold this year will be more than all the Macintosh computers used worldwide. By the end of 2005, he proudly noted, over 730 million people will be using Windows. ‘Business is good,’ he said, as he began to quickly page through his elaborate PowerPoint presentation,” David Kirkpatrick reports for Fortune.

MacDailyNews Note: Those Microsoft VP’s sure are “smug,” aren’t they? Too bad his elaborate PowerPoint presentation is blown away daily in quality and aesthetics by 6th-graders using Apple’s Keynote.

Kirkpatrick continues, “Allchin, a wiry-built 54-year-old who has been in charge of Windows for almost a decade, is admirably blunt about his own frustrations using the current operating system. It annoys him, for example, that the adjustments necessary to move a laptop from a work to a home network aren’t obvious. Longhorn, he said, will make that process easy, along with many other common tasks [MDN Note: Just like a Mac works already]. If you want a Longhorn machine to automatically configure itself so you can work in a coffee shop, it will [MDN Note: Just like a Mac works already]. If you put in a DVD, the volume will automatically adjust and the video will just start playing full screen [MDN Note: Just like a Mac works already]. “You shouldn’t have to spend a lot of time struggling with things,” Allchin said, adding that the number one design goal for Longhorn has been: ‘It just works.'”

MacDailyNews Take: Allchin should be more truthful and state the real goal – “Just try to make Longhorn function like a Mac works already.”

Kirkpatrick continues, “Much has been made in the computer press recently of the surprising similarities between Longhorn and Apple’s upcoming new Macintosh operating system, Tiger… But Longhorn won’t be released for another year and a half. In the meantime, Microsoft has to contend with Apple’s Tiger as well as with Linux’s open-source operating system. Linux is making significant inroads into Microsoft’s markets, especially on servers. And many people, including me, consider Apple to have a superior operating system. But Allchin doesn’t seem to be worried.”

Kirkpatrick writes, “A major ad campaign slated to start in coming weeks will trumpet the notion that you can do many great things using Windows.”

MacDailyNews Take: Apparantly, one of the great thing you can’t do using Windows is create Windows ads, for that, you need to use a Mac. More info: Microsoft launches Windows XP campaign with ad made on Apple Mac.

Kirkpatrick continues, “Allchin called it a ‘celebration.’ But the company will launch an even bigger campaign next year in support of Longhorn. ‘We’ll put massive emphasis on this in terms of marketing and dollars,’ Allchin told me. Windows is only getting started, as far as Allchin is concerned.”

Full article here.

MacDailyNews Take: Allchin must be an idiot. He certainly sounds like one. He’s been “in charge of Windows for almost a decade.” ‘Nuff said. Oh, one more thing, where’d he get the phrase, “it just works?” Straight from his number one supplier of ideas, of course, Apple Computer: http://www.apple.com/switch/whyswitch/. Stay out of those Apple “Switch” pages, Jim. We know you want to — and who could blame you, being so frustrated by your current operating system — but it’d probably be a tad detrimental to your job security.

Related MacDailyNews articles:
Apple CEO Steve Jobs on Microsoft’s Longhorn: ‘They are shamelessly copying us’ – April 21, 2005
Apple shows off Mac OS Tiger in Microsoft’s backyard while Microsoft previews Windows XP ad push – April 19, 2005
Apple’s Mac OS X reality vs. Microsoft’s Longhorn fantasy – April 19, 2005
Microsoft’s Windows Longhorn will bear more than just a passing resemblance to Apple’s Mac OS X – April 15, 2005
Analyst: ‘Microsoft’s Longhorn is going to have hard time upstaging Apple’s Mac OS X Tiger’ – April 13, 2005
Analyst: Apple in ‘position to exploit Microsoft missteps, claim leadership’ with Mac OS X Tiger – April 13, 2005
Apple’s Schiller: Mac OS X Tiger ‘has created even more distance between us and Microsoft’ – April 13, 2005
Will Mac OS X Tiger add fuel to Apple’s recent momentum in the computer business? – April 13, 2005
Why doesn’t Apple advertise Mac OS X on TV? – April 12, 2005
Analyst: Tiger proves ‘Apple is light years ahead of Microsoft in developing PC operating systems’ – April 12, 2005
Apple to ship Mac OS X ‘Tiger’ on Friday, April 29; pre-orders start today – April 12, 2005
Apple Announces Mac OS X Server ‘Tiger’ to ship Friday, April 29 with 64-bit application support – April 12, 2005
Analysts: Apple’s new Tiger operating system could really impact Mac sales – April 12, 2005
Piper Jaffray raises Apple estimates on Mac OS X ‘Tiger’ release news – April 12, 2005
Apple’s Mac OS X ‘Tiger’ vs. Microsoft’s Windows ‘Longhorn’ – March 31, 2005
New Microsoft Longhorn chief was former Pepto-Bismol brand manager – March 18, 2005
Microsoft’s Longhorn fantasy vs. Apple’s Mac OS X reality – September 14, 2004
Is Microsoft’s stripped-down ‘Longhorn’ worth waiting for? – September 10, 2004
Silicon Valley: Apple CEO Steve Jobs previews ‘Longhorn’ – June 29, 2004
PC Magazine: Microsoft ‘Longhorn’ preview shows ‘an Apple look’ – May 06, 2004
Microsoft concerned that Longhorn’s look and feel will be copied if revealed too soon – August 25, 2003
Windows ‘Longhorn’ to add translucent windows that ripple and shrink by 2005 – May 19, 2003

62 Comments

  1. You can put a dress on a pig – but it is still a pig.

    A “celebration”? A celebration of what? How FSCKED up your OS is? Yea, I “celebrate” every frigging time I have to do a “major security flaw” update.

    Please. Talk about Mac users drinking from the Koolaid – this guy Allchin IS Jim Jones!

  2. “Longhorn will be this, Longhorn will be that”…. I’m really starting to believe that on 4/29 Bill Gates & Steve Ballmer will be in line at Staples to pick up their copy of OS X.5 (tiger), walk it back to their office and start reverse eningeering the source code. It’s going to be that blatant and shameless. I’ll bet right now 4/22/05, they have absolutely nothing, nada, zip as far as how they are going to create a new OS and all of their developers will be locked away in castle Redmond until they have finished duplicating Jobs’ Masterpiece.

  3. Pretty pathetic how mac zealots are all concerned about Longhorn far more than regular PC users. Goes with the territory I suppose when a good margin of fanatics with an inferiority complex makes up a large section of the mac user base. Not getting any better now that Apple is falling even further behind the technology curve.

  4. Hey Sammy, It’s funny that we’re the ones behind the technology curve yet we’re the ones with the only NEW technology in the market place.

    And for the record, we’re not “concerned” with Longhorn, we’re laughing at it. And you for that matter. Talk about a zealot with an inferiority complex…trolling on a mac discussion site is a little piss poor, isn’t it, Sammy?

  5. Roger, WHAT ARE YOU TALKING ABOUT.

    The iPod ads are beautiful! there is some gorgeous designs coming out of apple right now. Granted the i-series packaging needs a bit of help but whatever.

  6. Chris – I think the “celebration” is a new drinking game they came up with. Everytime you have to restart – drink! They should be pie-eyed by mid-afternoon, speaking in tongues by supper and passed out cold with the fat chick from shipping by dark.

    “Oh, XP’s ok…it’s the *hangover* that gets ya.”

  7. Hey Bill,

    Why don’t you toss a PCI express video card in your mac? How about you run an SLI configuration? Looking forward to them dual core G5’s bill? Can you take the fastest memory stick on the market and slap it on your G5 and run it in dual channel mode bill? The PC industry is really accelerating forward….do you know why? Many innovative corporations working competitively against each other on one platform.

    What has Apple provided other than Firewire and an Operating system with more emphasis on style than substance?

  8. Sammy u must be slow, what good is it to have an SLi graphics card or a dual core Pentium 5000 or whatever the hell it’s @ right now when the you’re using an OS so over ridden with Virii and can’t do simple basic things like make anything sort of information a PDF. In case you didn’t know it’s the OS Stupid!!

  9. Hey Sammy, ever heard the term “diamond in a goats ass”? How’s that 32 bit (with 16 bit legacy) OS working for you? What good is the latest and greates hardware advances if you’re mired in an OS that is anything but pro-innovation. MS has a tight grip on your short and curlies and the handful of boxes your PCI express vid card and super fast memstick actually work on without causes GPF’s and critical errors left and right ain’t worth a shit. All you got is a diamond in a goats ass, boy. Enjoy the sparkle and try and stay up-wind. ” width=”19″ height=”19″ alt=”smile” style=”border:0;” />

  10. Windows doesnt slow me down one bit, and its not “overridden with virii” LOL. It’s not the OS stupid, it’s what you run on it. The OS is supposed to be transparent, seems to matter only to people who like style over substance.

  11. Sammy says: “It’s not the OS stupid, it’s what you run on it.”

    If that were the truth, Sam, people would still be running Microsoft BOB.

    Nice boy, about as sharp as a sack of wet mice.

  12. Tiger, baby. It is all about the OS, especially when all this “fast” PC stuff is bottlenecked by … the OS! Can XP even saturate AGPx4 yet?

    It’s like proclaiming 192KHz audio is just amazing … when the average human can’t hear past about 25KHz. Good for dogs and the sales pitch though.

    “My PC is really fast!” – doesn’t make my secretary type any faster though.

    “Look at all this cutting edge tech for the PC” – and you say Macs are expensive? Just how much is that super fast memory? Oh about $1400.

    PC users just don’t get it. That’s why they stay suffering on their PC. Great for games though, the PC.

    The PC is a commidity for the office, a bit like an expensive paperclip. A Mac is more like, well, a Personal Computer.

    Anyway, check out my pr0n!

  13. From its inception, the Macintosh has introduced or popularized a number of innovations adopted later by other PCs and operating systems.

    Innovations introduced or popularized with the original Macintosh:
    • A graphical user interface, icons, a desktop, etc.
    • The use of a mouse or other pointing device in personal computing
    • The “double click” and “click-and-drag” behaviors to perform actions with a pointing device
    • WYSIWYG (“what you see is what you get”) text and graphics editing
    • Long file names, with whitespace and no file extension
    • The 3.5″ hard-shelled floppy disk as a standard feature
    • Audio as a standard feature, including a built-in audio-quality speaker
    • Aesthetic and ergonomic industrial design
    • Separation of a program’s code from its resources to allow localization, etc

    Innovations introduced or popularized with later Macintosh models or software:
    • The PostScript laser printer
    • Desktop publishing
    • User programmability through HyperCard and AppleScript
    • The SCSI interface (Mac Plus, 1986)
    • Audio input as a standard feature (Mac IIsi & Mac LC, 1990)
    • A CD-ROM drive as a standard feature (IIvx 900, 1992)
    • A single desktop environment that may span multiple monitors
    • Ethernet support as standard feature (Quadra 700 & 900, 1991)
    • FireWire, also known as IEEE 1394, an Apple-developed standard also promoted by Sony under the name iLink (Blue and White G3, 1999)
    • IEEE 802.11b and IEEE 802.11g wireless networking, branded AirPort and AirPort Extreme, by Apple (original iBook, 1999, PowerBook G4, 2003, respectively)
    • The abandonment of the floppy disk (original iMac, 1998)
    • The first commercially available computer to rely primarily on USB for peripheral connection (original iMac, 1998)
    • A modern RISC-based architecture in the form of the PowerPC processor, developed jointly by Apple, IBM and Motorola (Power Macintosh 6100, 1994)
    • The first affordable DVD-R drive (“SuperDrive”, Power Mac G4, 2001)
    • Flat-panel displays as a standard feature on a desktop (Twentieth Anniversary Macintosh, 1997)
    • First notebook computers with built-in pointing devices and rear-mounted keyboards (PowerBook 100 series, 1991)
    • First notebook computer with dock/port replicator (PowerBook Duo, 1992)
    • First full-size notebook computer with widescreen display (PowerBook G4, 2001)
    • First notebook computer with a 17-inch display (PowerBook G4, 2003)
    • First notebook computer to have backlit optic fiber keyboard. Built-in light sensors automatically adjust keyboard illumination and display brightness based on available ambient light. (Powerbook G4, 2003)
    • First wireless base station to have audio delivered to Hi-Fi using wireless (AirPort Express Base Station, 2004)

    There are more, but I’ve made my point.

    Source: http://en.wikipedia.org/wiki/Apple_Macintosh

  14. “Tiger, baby. It is all about the OS, especially when all this “fast” PC stuff is bottlenecked by … the OS! Can XP even saturate AGPx4 yet?”

    LOL, you just showed just how damn ignorant you are. “XP” will NEVER saturate an AGP 4x bus yet….but graphics applications will, and some dont even require “XP” (OpenGL).

    Alot of you are just plain dumb, referring to the OS as the bottleneck. You dont have a damn clue what you are talking about. PROVE the bottleneck exists….show me the tests you’ve run. Please specify what EXACTLY is bottlenecking an AMD Athlon 64 4000, or dual Opteron, with an SLi Quadro/6800 series graphics cards?

  15. “There are more, but I’ve made my point.”

    The only point you’ve made is you can search google for a quick biased list to make your feeble argument. At quick glance many items on that list are irrelevant and misleading (first to rely primarily on USB connect?…how about who created USB first?)

  16. Hey Sammy…..

    You know what I find pathetic? People like yourself that come to a MACINTOSH board to TRY and espouse the virutes of the PC.

    Why don’t you just admit it – the reason you are here is because you want to be part of the hip crowd. And also because secretly you really want a Mac.

    MW = now. As in Sammy really wants a Mac NOW!

  17. Hey Sammy….

    Riddle me this, Batman…..

    Where is the WinDoze 64-bit Operating System ??

    Oh, never mind… there isnt one….

    but…will there ever be one ??

    Maybe Longhorn ??

    Dont hold yer breath !

  18. I asked: “How’s that 32 bit (with 16 bit legacy) OS working for you?”

    Sammy said: “Faster than any 64-bit claim on Apple’s side, which is sad really…”

    I see, which explains why so many insitutions are building their supercomputers with Apple Xservers and OS X.

    Are you even listening to yourself? I’m, quite frankly, embarassed for you Sam. Really.

  19. “No, Sammy, I did prove my point and you’re just reinforcing it.”

    Now tell me, what point did you prove that provided a list where innovations were first developed for the PC, but “made standard” on an Apple product? If I created a similar list for PC innovations, the list would me much, much larger and each bullet would consist of something actually uniquely innovated and not “popularized just because it was manufactured as standard feature.”

    “You want to talk about performance? Show me a Windows-based supercomputer. I can show you several Mac OS X-based systems in the Top 500 list today.”

    Whats the matter, can’t accept the fact a top of the line G5 is routinely trounced by Opterons and more often than not single PC processors? When barefeats published a Mac vs PC section showing an advantage for the G5, the site was rabid with enthusiasm….until barefeats actually took some decent setups and tossed them into the mix, leaving the G5 at the bottom of the barrel. And guess what, many other sites see the true performance nature between the two platforms as well. The G5 is the bottom of the heap, no matter which way you look at it.

    “Where is the WinDoze 64-bit Operating System ??

    Oh, never mind… there isnt one….

    but…will there ever be one ??”

    Hey stupid ass, there is a 64bit version of Windows out NOW.

    “I see, which explains why so many insitutions are building their supercomputers with Apple Xservers and OS X.

    Are you even listening to yourself? I’m, quite frankly, embarassed for you Sam. Really.”

    Xserver/OSX is only a small segment of the entire supercomputer market. What you should be concerned about is upcoming dual core Opterons, providing 4 CPU performance on a 2 socket platform for around the same price. That, and even along with Intels inferior dual core options, will drive G5’s to a lower marketshare.

  20. To the tune of “Tammy”:

    Who shills for Win-tel dreck like a good tool?
    Sa-ammy, Sa-ammy, oy, what a fool.

    Who uses tech specs to snare him a date?
    Sa-ammy, Sa-ammy, so long to wait.

    …the trolls on the bus go ’round and ’round…

  21. Sam – Why should I be concerned about dual core Opterons? Come to think of it, why should I be concerned about anything in the PC marketplace? I made a choice to use Apple computers because they do everything I want better than any of the alternatives. So, you can be concerned with Opterons and viruses and spyware and GPF’s and critical errors and clearing tmp files and defraging your HD and locking your registry so it can’t be changed and unlocking your registry so you can install software and all the other crap associated with running a PC.

    I’ll keep on keeping on, worry free. You know, the Mac is amazingly liberating, you should give it an honest try. And for the record…your beloved PC wouldn’t even exist today if not for two guys in Los Altos, CA who, on April 1, 1976, contributed, perhaps, the most important innovation to the world…the Apple computer. It was the genesis of personal computing. Everything else is, well, afterthought.

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