“Apple Computer’s products aren’t just products, they are symbols of the company’s long-held belief that style is at least as important as substance in a market,” Rex Crum reports for CBS.MarketWatch.com. “Merrill Lynch analyst Steven Milunovich said the new iMac should boost Apple’s computer sales from 210,000 in the September quarter to 260,000 in the December period. After the iMac was shown off, Milunovich raised his 2005 estimates for Apple to a profit of 90 cents a share on $9.53 billion in revenue, from 87 cents a share on revenue of $9.3 billion.dominated by drab industry standards… Roger Kay, of IDC said that while he would have liked to see Apple roll out an iMac for under $1,000, ‘this price range is not so bad, and it’s a good design in line with what we’ve come to expect from Apple.'”

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