Apple’s Mac gained more than one percentage point of worldwide personal computer market share in the third quarter of 2026, reaching 11.7%…
Tag: RAMageddon
Apple’s indomitable Mac gains in global personal computer market share
Apple’s Mac gained ground in the global personal computer market in the third quarter of 2026, even as unit shipments fell, according…
BofA reiterates ‘Buy’ rating, $370 price target on Apple as carrier incentives cover iPhone price increases
Apple raised prices on its newest Pro iPhones, but U.S. wireless carriers are lifting trade-in incentives by about the same amount, which…
Apple unveils new Mac mini, featuring M6 and M5 Pro, delivers a massive leap in AI performance
Apple today announced the new Mac mini with the all-new M6 and powerful M5 Pro, delivering a dramatic boost in performance and even more…
iPhone 18 Pro: Apple locks in steep OLED price cuts as memory costs climb
Apple is intensifying pressure on Samsung Display and LG Display to slash prices for OLED panels destined for the iPhone 18 series, forcing…
iPhone 18 Pro production costs set to jump nearly 40% as memory prices soar, forcing Apple to weigh margin cuts
Apple is bracing for a sharp rise in the cost of building its upcoming iPhone 18 Pro models, with bill-of-materials (BOM) expenses for the…
Apple’s iPhone 18 Pro, iPhone 18 Pro Max, and foldable ‘iPhone Ultra’ likely to sell out fast due to memory shortages
Apple and its suppliers are scrambling to secure enough DRAM (mobile memory chips) ahead of the expected September 2026 launches…
Apple can actually benefit from the ‘RAMageddon’ memory supply shortage
Amid sharply rising memory and storage prices that are forcing many tech makers to hike prices, Apple is in a surprisingly strong position…
RAMageddon hits Apple: Price hikes on Macs and iPads trigger stock drop, but analysts see smart margin defense
In a move that sent shockwaves through the tech world, Apple on June 25, 2026, implemented significant price increases across its…
Apple’s tough negotiations may have helped create the memory crisis it now faces
In the high-stakes world of semiconductors, the memory market has always been a brutal boom-and-bust cycle. Right now, we’re firmly…
Outgoing Apple CEO Tim Cook’s final act: Jacking up prices by 20%
As Tim Cook finally prepares to step down as Apple’s CEO (with John Ternus set to take over in September 2026), his tenure is closing with…
Apple customers won’t blink at RAMageddon price increases – but Dell, Lenovo, and Samsung’s will
In the midst of the 2026 memory crisis dubbed #RAMageddon, DRAM and NAND prices have surged 80-95% quarter-over-quarter in…
Apple raises MacBook and iPad prices as AI-driven memory costs surge
In a notable shift, Apple announced price increases on its MacBook and iPad lines on June 25, 2026, citing unprecedented rises in memory…
