Tag: pricing

The new low-cost iPad is further evidence of Apple’s new approach to pricing

Wednesday, March 22, 2017 2:28 pmWednesday, March 22, 20175 Comments

If anyone had asked you to describe Apple’s pricing strategy in a sentence…

If Apple is a Veblen brand then raise the price of the next iPhone by $100

Tuesday, April 15, 2014 9:02 amTuesday, April 15, 201417 Comments

If Apple is indeed a Veblen brand…

Will Apple’s OS X Mavericks be free?

Monday, July 8, 2013 12:28 pmMonday, July 8, 201343 Comments

In the past, a copy of Mac OS X has cost as much as $129 beginning with 10.0 Cheetah…

Apple’s next-gen iPad to hit same price points, same 16GB/32GB/64GB storage capacities as iPad 2, says source

Saturday, March 3, 2012 3:26 pmSaturday, March 3, 201256 Comments

We’ve gotten word that iPad pricing is going to be the same across the board…

Apple’s lower prices are all part of the plan

Monday, October 24, 2011 1:22 pmMonday, October 24, 201121 Comments

Over the last several years Apple began beating rivals on price…

Apple to shock with low price for next-gen iPad?

Monday, February 28, 2011 12:02 pmMonday, February 28, 201153 Comments

Apple has invited the press to an event on Wednesday that will include…