Leading up to its 30th Annual Worldwide Developers Conference in San Jose, Calif., Apple is channeling its unique hardware savvy to create a future that is powerful, premium, accessible to everyone, and private to yourself…
Tag: premium pricing
Did Apple make a big mistake by canceling the 4-inch iPhone SE?
Did Apple make a key mistake by pivoting towards the luxury high margin smartphone market by sacrificing the iPhone SE line?
No one wants a ‘cheap’ iPhone: Apple sells premium products
Apple, for better or worse, is a premium products manufacturer…
Apple outgrew unit sales
In 2014, Apple management surprised many by announcing they were not going to disclose Apple Watch unit sales…
Has Tim Cook lost control of the Apple narrative?
Apple Inc. has found itself in the strange position of having joined the ranks of those companies…
Morgan Stanley: Apple’s services will grow to over $100 billion per year in 2023
Katy Huberty from Morgan Stanley has taken a deep-dive into Apple’s services market segment…
Apple lost the perception game in the short term
It has been almost a week since technology giant Apple reported its fiscal fourth quarter results…
Proof of Apple’s pricing power wasn’t enough to assuage the market
One of the unsung heroes of the stock market so far this year had been Apple…
Apple’s focus is not iPhone market share, it’s on dominating the higher end of its markets
Big companies attract big attention, and none quite as much as Apple…
Apple learns a lucrative lesson
Last year, Apple introduced a trio of new iPhones…
Competition is shifting to the high end
When I started covering the consumer electronics industry, I was struck by the fact the vast majority of players…
Apple’s secret weapon: Leverage
Put on your big boy pants and accept the agreement…
What if Apple cut iPhone and iPad prices by $100?
Does such a plan make sense? Here are the numbers to consider…
