The computer company started in 1976 by Steve Jobs and Steve Wozniak…
Tag: Businessweek
Apple’s Jonathan Ive and Craig Federighi: The complete Businessweek interview
Federighi asked me if I had used Apple products and for how long…
Tim Cook: The complete Businessweek interview
For this week’s cover story on Apple (AAPL) and its future…
Behind the ‘Apple ads flop’ story
Apple’s Signature ad is quiet and thoughtful, waxing philosophically…
Businessweek says Apple’s TV Ads ‘flop’ based on survey from Ace Metrix – which counts Samsung as a client
Apple Inc.’s newest TV commercials, showing consumers enjoying…
Why Tim Cook is talking now: Apple’s CEO comes off as poised, prepared and confident
What’s in it for Cook? Why is he talking right now?