Tag: Businessweek

Businessweek names Apple-1 computer the 10th-most disruptive idea in the past 85 years

Thursday, December 4, 2014 3:04 pmThursday, December 4, 201417 Comments

The computer company started in 1976 by Steve Jobs and Steve Wozniak…

Apple’s Jonathan Ive and Craig Federighi: The complete Businessweek interview

Wednesday, September 25, 2013 2:28 pmWednesday, September 25, 201326 Comments

Federighi asked me if I had used Apple products and for how long…

Tim Cook: The complete Businessweek interview

Sunday, September 22, 2013 11:34 amSunday, September 22, 201323 Comments

For this week’s cover story on Apple (AAPL) and its future…

Behind the ‘Apple ads flop’ story

Wednesday, July 3, 2013 12:32 pmTuesday, July 2, 201337 Comments

Apple’s Signature ad is quiet and thoughtful, waxing philosophically…

Businessweek says Apple’s TV Ads ‘flop’ based on survey from Ace Metrix – which counts Samsung as a client

Friday, June 28, 2013 2:03 pmFriday, June 28, 201323 Comments

Apple Inc.’s newest TV commercials, showing consumers enjoying…

Why Tim Cook is talking now: Apple’s CEO comes off as poised, prepared and confident

Wednesday, December 12, 2012 12:12 pm10 Comments

What’s in it for Cook? Why is he talking right now?