The Mac Pro’s slow demise began in 2022, when Apple quietly scrapped plans for a flagship chip with double the processing cores…
Apple ramps up MacBook Neo production to 10 million units as new laptop sells out rapidly
Apple’s newly launched MacBook Neo, the company’s most affordable laptop ever, has become an immediate hit, selling out quickly and…
Apple shifts AI strategy toward App Store and search-like platform
Apple’s revamped AI and Siri strategy signals a clear recommitment to its proven core business model: selling premium hardware…
Anime explosion on Apple TV: Crunchyroll launches as official channel
In a major win for anime fans everywhere, Crunchyroll — the world’s leading anime streaming service — has officially arrived as a native…
Apple hires former Google executive to lead AI marketing as it ramps up efforts to fix Siri
Apple announced today that it has hired Lilian Rincon, a seasoned technology executive who spent nearly a decade at Google…
Apple planning new full-sized HomePod alongside updated HomePod mini and Apple TV
Apple is planning to release a new full-sized HomePod, along with updated HomePod mini and Apple TV models…
Apple stock has struggled so far this year, but analysts see a rebound ahead
Apple’s stock price lagged the broader market in 2026, trading roughly flat and posting a roughly 7% decline year-to-date amid four…
Apple Original Films lands new sci-fi thriller ‘Liminal,’ starring Vanessa Kirby
This week, Apple Original Films announced it has landed “Liminal,” a new sci-fi thriller starring Vanessa Kirby…
Apple plans standalone Siri app, new ‘Ask Siri’ feature, chatbot-like experience
Apple is testing a standalone app for its Siri voice assistant, along with a new “Ask Siri” feature that will work seamlessly across the…
White House launches official app for iPhone and iPad: Live streams, real-time alerts, and ‘no filter’ access to the Trump administration
The White House officially rolled out its own mobile app today, giving Americans direct, unfiltered access to President Donald J. Trump…
Apple to open up Siri to third-party AI chatbots in iOS 27, iPadOS 27, and macOS 27
Apple plans to open Siri to third-party AI assistants, a significant step aimed at further strengthening the iPhone, iPad, and Mac as…
Apple discontinues the Mac Pro, ending a 20-year era for its iconic workstation
Apple has officially discontinued the Mac Pro, marking the end of an era for the company’s flagship desktop computer after two decades…
Apple turns 50: Reflecting on 8 iconic products that changed the world
As Apple marks its 50th n 2026 — with the company officially founded on April 1, 1976, in a small garage by Steve Jobs and Steve Wozniak…
Apple TV debuts official teaser for ‘Star City’
Apple TV has released the official teaser trailer for Star City, the gripping new space-race drama and spin-off set in the…
Apple TV teases chilling new horror-comedy ‘Widow’s Bay’: No Wi-Fi, cursed island, and trouble brewing
Apple TV has dropped an intriguing teaser for “Widow’s Bay,” a mysterious new horror-comedy series coming to Apple TV that…
Apple TV’s Spanish-language crime drama ‘Women in Blue’ (‘Las Azules’) returns for season two
Today, Apple TV unveiled the premiere date and a first look at season two of “Women in Blue” (“Las Azules”), its Spanish-language…
Apple adds new partners Bosch, Cirrus Logic, TDK, and Qnity Electronics to its American Manufacturing Program
Apple today announced new members of its American Manufacturing Program (AMP), expanding the company’s long-standing commitment…
MacBook Neo could disrupt Chromebooks and Windows PCs, analyst says it ‘opens door’ for Apple
Apple launched the MacBook Neo earlier this month, shaking up the budget laptop market. The $599 13-inch device — or $499 for students…
Apple rolls out age verification for UK users
Apple has introduced age verification requirements for users in the UK. Customers will now be asked to confirm that they are at least 18…
tvOS 26.4 adds a trio of new tricks to Apple TV 4K
Apple this week rolled out the tvOS 26.4 update for the Apple TV 4K, delivering a trio of clever new features designed to enhance everyday…
Deal Alert: $100 off Apple Watch Series 11; hits all-time low of $299
Select colors of the Apple Watch Series 11 (GPS, 42mm) are currently back down to their record-low price of $299 at Amazon — a full 25% off…
Apple TV lands 15 2026 BAFTA Television Award nominations
Apple TV thsi week was recognized with 15 nominations across nine programs for the 2026 BAFTA Television Awards, with top category nods…
Apple TV renews award-winning space drama ‘For All Mankind’ for sixth and final season
“For All Mankind,” has been renewed for a sixth and final season, marking the show’s final mission ahead of its highly anticipated season…
Apple launches Apple Business. a new all‑in‑one platform for businesses of all sizes
Apple on Tuesday announced Apple Business, a new all-in-one platform that includes key services companies need to effortlessly manage…
Apple Music delivers concert listings with new Bandsintown and Ticketmaster Integrations
This week, the Apple Music streaming service announced deals with both Ticketmaster and Bandsintown. The integrations will make…
Apple’s iOS 26.4, iPadOS 26.4, and macOS 26.4 updates are packed with practical improvements and security fixes
Apple on Tuesday released version 26.4 of its major operating systems, delivering a substantial collection of refinements, new capabilities…
Watch Steve Jobs delivers enthusiastic internal pep talk at Apple Campus in 1999, outlining path to greatness
In a newly surfaced 15-minute video from an internal Apple company meeting on July 27, 1999, Steve Jobs addresses employees at the…
Apple’s services flywheel spins at full speed, says Evercore ISI
Wall Street analyst Amit Daryanani of Evercore ISI is doubling down on his bullish stance on Apple, declaring that the company’s powerful…
Apple co-founder Steve Wozniak is ‘not a fan’ of AI
Apple co-founder Steve Wozniak is raising concerns about artificial intelligence as the technology becomes more embedded in everyday life…
Apple teases major AI push with iOS 27 and macOS 27
Apple as officially announced that its annual Worldwide Developers Conference (WWDC 2026) will take place from June 8 to June 12…
Apple to roll out search ads in Maps app as services revenue push accelerates
Apple is preparing to introduce search-based advertising in its Apple Maps app, marking a significant expansion of its services business…
Samsung Galaxy phones can now use Apple’s AirDrop to send files straight to iPhones, iPads, and Macs
Samsung Electronics Co. has rolled out a major cross-platform update: Galaxy S26 series owners can now share photos, videos, and files…
Apple’s Worldwide Developers Conference returns the week of June 8th
Apple today announced it will host its annual Worldwide Developers Conference (WWDC) online from June 8-12, bringing developers…
Apple TV’s ‘For All Mankind’ sees streaming surge ahead of season 5
The hit Apple TV sci-fi series “For All Mankind” has surged in popularity, breaking into the top 10 most-watched titles on Apple TV…
New Apple TV set-top box and HomePod mini speaker are ready launch
Apple retail stores worldwide are seeing low stock levels for the full-sized HomePod, HomePod mini, and Apple TV set-top box…
The biggest surprise of Apple’s MacBook Neo
The MacBook Neo caught many people off guard with its stunning price-to-performance ratio, impressive overall quality, and surprising…
The case against John Ternus becoming Apple’s next CEO
As speculation mounts over Tim Cook’s eventual successor at Apple, John Ternus faces scrutiny for mirroring Cook’s cautious…
It’s becoming ever more apparent that John Ternus will be Apple’s next CEO
While everyone is careful to note that Apple CEO Tim Cook isn’t likely to retire anytime soon—and that no final decision on his…
Apple’s MacBook Neo is the perfect AI computer
Apple’s MacBook Neo is exceptionally well-equipped for the very thing tech companies obsess over these days: AI. With its powerful…
Broadcasters urge EU to tighten rules for Apple, other Big Tech firms in smart TV standoff
Apple, Google, Amazon, and Samsung’s smart TVs and virtual assistants should fall under the EU’s toughest tech rules because of their…
Apple set to pocket $1 billion+ from rival AI apps in 2026 despite Siri issues
While tech giants like Microsoft, Google, Amazon, and Meta pour hundreds of billions into building massive AI infrastructure and frontier…
Apple fends off renewed Apple Watch import ban attempt
In a significant development for Apple and its popular Apple Watch wearable lineup, a U.S. International Trade Commission (ITC)…
