Apple unveiled its new budget-friendly laptop, the MacBook Neo, in March — welcome news for investors. Starting at $599 with a 13-inch Liquid Retina display, the device aims to make the Mac experience “even more accessible to millions of people around the world.”
The MacBook Neo could be the best reason yet to buy Apple stock.
Ben Gran for The Motley Fool:
For years, many Apple observers questioned whether the company could design a low-cost laptop that fit the brand’s premium standards. MacBook Neo seems to fit the bill — and overall Mac sales are up because of it.
According to the company’s most recent earnings report on April 30… the Mac category is showing strong growth, with sales up about 6% year over year.
On the April 30 earnings call, Apple CEO Tim Cook said that “the customer response to MacBook Neo has just been off the charts, with higher-than-expected demand.” The low-cost laptop seems to be achieving the strategic goal of attracting new customers who might have been reluctant to pay for higher-priced laptops. Cook also said that the company “set a March record for customers new to the Mac, partly due to the Neo.”
But this low-cost laptop isn’t the only reason to buy Apple stock. The company’s most recent quarterly revenue reached $111.2 billion, up 17% year over year, and its diluted earnings per share were up 22% year over year. Apple’s new product launches seem to be hitting the mark.
MacDailyNews Take: Plus, Apple just doubled MacBook Neo production!
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