Apple doesn’t need AI to disrupt the market, and the company’s competitors know this, according to TheStreet‘s Vuk Zdinjak who writes that the launch of the MacBook Neo will prove it.
Apple unveiled MacBook Neo on March 4, with a starting price of $599… This is the first time Apple is offering a laptop in this “cheap laptop” price bracket. According to IMARC Group’s research, laptops priced between $500 and $1,000 dominate the market. Apple is only now entering this segment, and it is bound to cause disruption.
When we look at the specification, we discover that Apple has carefully chosen the hardware to avoid cannibalizing MacBook Air sales while delivering the Apple experience at the lowest price yet.
The most important differentiation factor is that Neo is limited to just 8GB of soldered (non-replaceable, non-upgradeable) unified system memory. It is strange to see a new laptop line launching in 2026 with just 8GB of RAM.
MacDailyNews Take: It’s not “RAM.”
The 8GB of memory in the MacBook Neo’s A18 Pro chip is fundamentally different than the typical 8GB RAM in a Chromebook due to Apple’s unified memory architecture (UMA).
MacBook Neo (with A18 Pro + 8GB unified memory) is up to 50% faster in everyday tasks and 3x faster in AI workloads vs. comparable 8GB Intel-based PCs (many Chromebooks use similar or weaker chips).
In a nutshell: Chromebooks with 8GB RAM often fees constrained under load due to fragmented architecture, while A18 Pro’s 8GB unified memory punches well above its spec weight.
By making Windows 11 require a Trusted Platform Module (TPM) chip, Microsoft has ensured that hundreds of millions of PCs aren’t compatible with it.
Many people who run Windows 10 on machines that are able to be upgraded to Windows 11 do not want to upgrade. Microsoft has been receiving backlash for its AI-heavy focus for quite some time…
Here is what Jeffrey Clarke, Vice Chairman and COO of Dell, had to say about this during the Q3 earnings call in November 2025: “If memory serves me right, the installed base is roughly $1.5 billion – 1.5 billion units,” he continued. “We have about 500 million of them capable of running Windows 11 that haven’t been upgraded. And we have another 500 million that are four years old that can’t run Windows 11.”
This is why Apple’s timing is almost perfect, as there are still hundreds of millions of devices that haven’t been migrated or replaced, and many people are now ready to give macOS a chance after seeing where Windows is headed.
MacDailyNews Take: As we wrote yesterday, “Apple will sell at least 7 million MacBook Neo units in 2026 and it could easily climb to 10 million (or more) more depending on the efficacy of its education sales team.”
Regarding the chip powering the MacBook Neo:
Apple’s entire Apple Silicon family (A-series and M-series) shares the same foundational architecture: ARM-based, unified memory, same core designs (performance + efficiency cores), Neural Engine, GPU tech, and manufacturing process (e.g., TSMC 3nm).
The distinction isn’t “iPhone chip” vs. “MacBook chip,” it’s about binning, scaling, and optimization for form factor, power envelope, thermals, and workload.
The MacBook Neo uses an A18 Pro, but it’s not the exact same die as in the phone. Apple bins and configures it (e.g., 6-core CPU with 2 performance + 4 efficiency, 5-core GPU, full 16-core Neural Engine, ~60 GB/s memory bandwidth). This delivers performance roughly comparable to Apple M1/M2 levels, which is more than enough for everyday tasks, AI, light creative work, and running macOS Tahoe, all while staying fan-free and hitting 16-hour battery life in a $599 laptop.
The MacBook Neo’s A18 Pro is an A-series chip adapted for Mac, not a direct transplant.
High-end iPads (like recent iPad Pro models) use M-series chips (M4, M5, etc.), which are essentially higher-binned, desktop-class versions of the same architecture: more cores (e.g., up to 10–12 CPU cores), larger GPUs, higher memory bandwidth, and support for more RAM/Thunderbolt/external displays.
In reality, it’s not a simple swap or convergence where iPads get “Mac chips” and MacBook Neo gets an “iPhone chip.” Apple designs a unified silicon roadmap and then tailors variants for each device. Only Apple can do this.
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
Game changer? The Neo is a toy with a phone CPU and 8 GB RAM with slow memory and a non P3 screen. That is going backwards.
kind of like making a phone with a “touchscreen” instead of a physical keyboard.
who’s gonna wanna buy THAT?! 👀
Except this isn’t introducing any new technology, it’s bringing back the “physical keyboard.” Boom.
Yes, and your average third grader’s computer for school should DEFINITELY cost well over $1,000 😛 Perfectly affordable and accessible to the average student. It would totally be better to keep giving them cr*ppy Chromebooks that can only browse the web and spies on you…
I would say that since single-core is used most of the time it is more like an M3 or M4 speed:
https://www.macrumors.com/2026/03/05/macbook-neo-first-benchmarks/
Really is a game changer! Going to see lots of people switching!
Mac OS and hardware may squeeze a lot more juice out of 8 GM RAM than the average Windows laptop, but many buyers in this segment will not understand, and the 8 GB RAM may be a mental roadblock preventing purchase. Some comments mention that buyers in this segment will not even ask about RAM, but I disagree. The average consumer for lower end laptops is far more sophisticated these days. I suspect that Apple will eventually introduce 2 versions of the Neo (including a RAM upgrade), but with memory prices soaring and supply chains constrained, pricing is uncertain.