Apple today unveiled the all-new, budget-friendly MacBook Neo. Media members got hands-on time with the new laptop and other Apple products at launch events held in New York, Shanghai, and London. MacRumors videographer Dan Barbera attended the New York event, where he checked out the MacBook Neo up close along with other new hardware, including the Studio Display XDR.
The MacBook Neo looks and feels a lot like the MacBook Air, because it’s almost the same size and has an aluminum chassis. It’s thicker than the MacBook Air, but it has a 13-inch display, and it also weighs 2.7 pounds.
There is no notch, with Apple instead adopting an iPad-style design with thicker bezels that house the front-facing camera. Speakers are located on the exterior sides of the device, which is new, and Spatial Audio is supported. The MacBook Neo has a bit of a cheaper feel compared to the MacBook Air or MacBook Pro because of the thicker bezels and the changes to the trackpad, but it is still an excellent machine for the price.
MacDailyNews Take: MacBook Neo might just be the perfect road Mac.
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Neo is a great Macbook for school kids, and I mean that in a good way.
This is a mass market product . Obviously good to attract new customers from an early age. However this is challenging the bottom of the market Chrome etc. This is not innovative the share price reflects the fact that cash generation is not what will move the market this is Tims self gratification moment (another one). Innovation is what is needed sweating the existing products is not impressing anyone and in a fast moving innovative world its a tragedy that Tim Cook’s team is totally lacking. As long as he is in charge stifling / killing the innovation of the company and the only new thing coming out of this company is movies and TV series . Odd for what was one of the most innovative consumer tech companies in the world. When will the Board wake up? Or do they not care about the future they just care about current remuneration and share options which they hope to dispose of before the company stumbles.
Your comment just proved this will be the best selling Mac ever – This market is huge and fills a hole that has been there for years. I have a MacBook Pro 16″ but I hate taking it to the couch to cruise around on so I am getting a Neo for that.. Kids in school will want these in droves and you are crazy to think otherwise.
Kids in school don’t decide their computer, they do not get a choice. Administrations decide that, and their IT systems drive what they assign to students, and this is always been the problem for Mac in schools. As a second computer, maybe. Is there really an unaddressed market for this … that is the gamble.
But in the end, it is taking all the same products, messing with them by feature denial, screwing around with €50.
THIS IS NOT INNOVATION. THIS IS NOT INNOVATION. Apple is a company that no longer tolerates the kind of bold innovation that Jobs imbued. They are playing it safe, incrementally increasing sales, incrementally bumping feature that the competition can also do, hiring generations of leaders and software developers and product innovators that pay the Microsoft game.
It is already over for the Apple of yore. Even with Tim Apple gone, it’s too late. We look to the Musks of the world now to take the innovator mantle surrendered by Apple.
TDC….
And i dont mean Trump!
TDS … not TDC ) my bad 🙂
I love the Indigo color. I want to order it but I’m worried that it’ll show smudges so much easier.
Everyone is griping that it’s not innovation. I think its purpose is to get Chromebook users and folks who can’t go to Windows 11 to choose Apple and get into the garden (the ads show MS Office for goodness sakes). It’s apple aluminum quality for plastic prices. Its marketshare and lifetime customer value. The addressable market is in the millions of units a year range. I don’t see anything wrong with the strategy. The only slight downside is if wildly successful it could canibalize some iPad sales.