Apple appears to have prematurely revealed the name of its long-rumored budget-friendly MacBook through an accidental posting on its official regulatory compliance website. A European Union Declaration of Conformity document briefly listed an unreleased device as the “MacBook Neo” with model number A3404, before the reference was swiftly removed.
The slip-up, first spotted by MacRumors, occurred on Apple’s EU compliance page, where the PDF file itself described the product generically as a “Laptop Computer” running macOS without mentioning the “Neo” branding. However, the link text explicitly identified it as “MacBook Neo (Model A3404),” confirming the product’s existence and tentative name.Apple has since taken down the document, but mirrored images — including this one uploaded by MacRumors — preserve the details. The filing aligns with months of speculation about a lower-cost MacBook designed to sit below the MacBook Air in Apple’s laptop lineup, potentially targeting students, first-time Mac buyers, and users switching from Windows PCs or Chromebooks.
Rumors have consistently pointed to this device as the centerpiece of Apple’s spring refresh, especially as the only major anticipated product yet to debut amid recent announcements of M5-powered MacBook Air and MacBook Pro models. The MacBook Neo is expected to feature an iPhone-class processor — likely the A18 Pro from the iPhone 16 Pro series or a forthcoming A19 Pro — offering solid performance for everyday tasks but less power than Apple’s M-series chips in higher-end Macs.
Other rumored specifications include a smaller 12- to 12.9-inch LCD display (potentially without features like True Tone for cost savings), an aluminum chassis available in vibrant “fun” colors, two USB-C ports, MagSafe charging, Wi-Fi 7 support, and possibly 8GB of RAM with limited storage tiers starting at 256GB.
Pricing has been a hot topic: Earlier leaks suggested a starting point as low as $599, positioning it as an aggressive entry-level option. However, Apple’s recent price increases on the MacBook Air (now starting at $1,099 after rising from $999) and MacBook Pro models could shift strategy. If the MacBook Neo launches at a higher-than-expected price to maintain differentiation in the lineup, it might land in the $699–$799 range, still significantly undercutting the current MacBook Air while offering a compelling value proposition.
The leak adds intrigue ahead of Apple’s ongoing product rollout, with many eyes on a potential formal announcement as soon as tomorrow during the company’s “special Apple Experience” events. While the “Neo” name is drawing mixed reactions on X and other social media platforms, it signals a fresh entry in Apple’s Mac family aimed at expanding accessibility.
Unsurprisingly, Apple has not commented on the regulatory filing or the MacBook Neo. More details are expected imminently as the company continues its spring hardware push.
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This new “Neo” will be like original translucent fruity iMac. It saved Apple from bankruptcy because a lot of people wanted one, including Windows PC users and existing owners of similar (or better) spec’d and more expandable Macs, JUST BECAUSE. Some customers will use their Neo like an iPad (probably weighs about the same), especially fitting if their “serious” M-something-something Mac is a desktop Mac.
Its a new gat way to Apple Eco sys…… dont understand what u are talking about !
Apple will sell a lot of these! I will be buying one for my wife who gets frustrated with her iPad and wants a laptop with a real keyboard. She is excited!
Nice name: enough to get me interested, even if I am normally a Pro user.
Apple software does not seem to allow an iPhone chip to deliver “solid performance.” But if it ever were fixed such that this could be the case, a low-end Mac would be a good testing device.