Apple on Tuesday released a new ad titled “Blue Screen of Death,” poking fun at a significant Windows computer crash from last year caused by a flawed CrowdStrike security update.
Macs remained unaffected, largely due to Apple’s ongoing efforts to limit low-level access to the macOS operating system, making such issues highly unlikely.
The lighthearted ad features “The Underdogs,” a fictional group of employees who navigate challenges using Apple products and features. According to the video’s description, “The Underdogs are ready for their first-ever trade show until a PC outage strikes and the Blue Screen of Death threatens their beloved Container Con.” It adds, “Thanks to the security of their Apple products, the Underdogs are unaffected and experience extraordinary success.”
The video description includes a link to the security section of Apple’s enterprise page, which states, “kernel-level protection is designed to safeguard your system against breaches, outages, and unauthorized access.”The ad wraps up with the tagline, “There’s no security like Mac security.”Apple launched “The Underdogs” ad series in 2019, using humor and dramatization to highlight features like AirDrop and FaceTime over the years.
MacDailyNews Take: We pity the Windows sufferers.
Please help support MacDailyNews — and enjoy subscriber-only articles, comments, chat, and more — by subscribing to our Substack: macdailynews.substack.com. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
LOL, Apple is in no position to mock anyone. Apple has literally adopted Vista’s old security approval process, with constant ‘cancel or allow’ request.
OMG, so true!
Then again, it’s a far more serious world today with threat level sophistication unheard of back then. “…allow.”
Agreed. The complexity of macOS is becoming Microsoftian. I need AI to figure some things out. Notifications constantly, having to turn those off one by one across a hundred apps.
You’re just making things up Bill… Gates?
July last year I was in the airport when something hit all the PCs. Flights were grounded, payment systems failed. Everywhere you went every monitor was displaying a BSOD. Awesome.
Ridiculously convoluted. No one would watch long enough to see the point of ad. Bring back Mac and PC from the “Get a Mac” campaign!
They can’t really use that anymore, because John Hodgman’s PC was becoming too much the lovable underdog.
That was atrocious on many levels