Apple CEO Tim Cook celebrates grand reopening of Apple Ginza in Tokyo, Japan

Apple CEO Tim Cook and Apple's Senior Vice President of Retail Deirdre O'Brien celebrate the grand reopening of Apple Ginza in Tokyo, Japan
Apple CEO Tim Cook and Apple’s Senior Vice President of Retail Deirdre O’Brien celebrate the grand reopening of Apple Ginza in Tokyo, Japan

In Japan, Apple celebrated the grand reopening of Apple Ginza on Friday, September 26th, in Tokyo’s vibrant Ginza district, where Apple first began its retail journey in Japan more than two decades ago. Opened in 2003 as Apple’s very first store outside the United States, Apple Ginza returned today in a reimagined four-story design that honors Apple’s history in Japan, while showcasing the latest innovations across products, services, and special Today at Apple programming.

At Apple Ginza, customers can discover and shop Apple’s full lineup of products, including iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3, as well as accessories like the iPhone Air Bumper, the iPhone Air Case with MagSafe, and the all-new Crossbody Strap. Customers can celebrate the reopening with a special-edition Apple Gift Card, available only at this store for a limited time.

Apple Ginza is offering a special Today at Apple Spotlight session in collaboration with Japanese supergroup Number_i, exploring Spatial Audio and spatial video through their single, “U.M.A.” The session is exclusively available at Apple Ginza and will expand to stores across Japan on October 11. Customers can sign up for a session at apple.com/jp/today/ginza.

Excited customers, some holding up their new iPhone 17 Pro, line up outside Apple Ginza.
Excited customers, some holding up their new iPhone 17 Pro, line up outside Apple Ginza.
Team members at Apple Ginza welcome the store’s first customers.
Team members at Apple Ginza welcome the store’s first customers.
A customer poses with their iPhone 17 Pro purchase and a commemorative gift.
A customer poses with their iPhone 17 Pro purchase and a commemorative gift.
Apple team members celebrate the reopening of Apple Ginza.
Apple team members celebrate the reopening of Apple Ginza.
A young visitor to Apple Ginza gets a close-up look at iPad.
A young visitor to Apple Ginza gets a close-up look at iPad.
At Apple Ginza, customers can discover and shop Apple’s full lineup of products, including the latest generation of iPhone, Apple Watch, and AirPods Pro.
At Apple Ginza, customers can discover and shop Apple’s full lineup of products, including the latest generation of iPhone, Apple Watch, and AirPods Pro.
Customers demo Apple Vision Pro inside the store.
Customers demo Apple Vision Pro inside the store.
Guests of the store’s reopening show off their commemorative gift boxes, which include a tote bag and pin inside.
Guests of the store’s reopening show off their commemorative gift boxes, which include a tote bag and pin inside.

Crowds gather outside Apple Ginza, with its four-story design that honors Apple’s history in Japan.
Crowds gather outside Apple Ginza, with its four-story design that honors Apple’s history in Japan.


MacDailyNews Take: Congrats, Tokyo!



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1 Comment

  1. Tim while you fly round the world wallowing in the publicity and success of the iPhone 17 launch even you with your controlling mind must accept that you can’t leverage this product forever. You are very powerful you control with a rod of steel the company and it’s seems all the innovators you don’t understand you get rid off.

    You’ll no doubt find more success in the coming foldable market but don’t you think you should stop the buy back hire in some clever people and innovate.
    The truth is you can’t so either the company falters further or you become chairman or step aside and become Chairman or go and make movies in holly wood. Being in charge of Apple gives you enormous power and history has shown those with enormous power who don’t listen to others unless they are yes men or women loose the plot and destroy the country or the business.
    How many told you the car was not a good idea and squandering billions on the project while letting other innovative ideas go to the wall is a classic example. The sensible thing and step aside talk to some one you trust and dont dominate and listen to what they say( if there’s anyone left)

    By Roland Moore-Colyer, published September 27, 2025
    As the dust starts to settle around the launch and subsequent release of the iPhone 17 family and the slim iPhone Air, I’ve had time to ponder what these new phones mean for Apple and the phone arena as a whole, given Cupertino’s ability to set the standard for smartphones.
    And I’m coming to the conclusion that we may have hit peak iPhone.
    Now I’m not saying that there’s no scope for Apple to improve on its phones, especially as it and the likes of Samsung have been taking very iterative approaches to their recent generations of smartphones. But rather, I think the scope for innovation and obvious upgrades may have plateaued for Apple.
    The reason for this, in my opinion, comes from a couple of factors. The first is the standard iPhone 17 now sports a 120Hz high-refresh rate display,

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