Apple has resumed advertising on X for the first time since pausing ads more than a year ago following Elon Musk’s purchase of the social network.
Joe Rossignol for MacRumors:
For example, the @Apple account is running an ad promoting Safari’s privacy features… The @AppleTV account has also been running ads for the Apple TV+ show Severance.
A report last month indicated that Apple was considering advertising on X again, and evidently it has decided to do so…
Musk acquired Twitter in 2022, and rebranded the platform as X the following year. Under his ownership, X has taken a softer approach to content moderation…
Apple’s CEO Tim Cook, and other senior executives at the company like marketing chief Greg Joswiak, have maintained a presence on Twitter-turned-X ever since Musk acquired the platform.
MacDailyNews Take: After 15 months, Apple has finally been able to read the room enough to cease cutting off their nose to spite their face.
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