Consumer Intelligence Research Partners (CIRP) have long tracked loyalty and platform switching among iPhone customers. CIRP assesses the percentage of iPhone owners that upgrade from another iPhone, what percentage buy their first phone, and what percentage upgrade from Android to iOS.
Michael Levin and Josh Lowitz for CIRP:
In the June 2024 quarter, we saw the highest level of switching from Android to iOS among iPhone buyers that we’ve seen in the last several quarters.
In the June 2024 quarter, 17% of iPhone buyers previously owned an Android phone. This is a sharp increase from the June 2023 quarter, and the highest percentage of Android switcher iPhone buyers we’ve seen in the past five years.
Earlier we found that Apple sold a smaller percentage of current iPhone 15 base and Pro models in the June 2024 quarter compared to earlier quarters. This of course means older phones sold better, including iPhone 14 and 13 and even iPhone SE.
Of course, these older phones cost less and have less advanced features, and they turn out to be especially interesting for former Android owners. For first timers, any iPhone that brings new features and a new, novel operating system at a more competitive price is welcome.
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MacDailyNews Take: Yes, Android settlers are notoriously cheap, but once they get a real iPhone, even if it’s last year’s model or even older, they won’t go back. And, when the time comes to upgrade that iPhone, they’ll more than likely opt to buy a current model for their second iPhone.
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Sorry but that is such as distortion…. We have both iPhones and Androids. Each has its benefits and limitations. I am very Apple based (iMacs, etc, even programmed on them) YET I still opt for Android phones for my wife and me but iPhones for my kids. It is not one size fits all.
Promoting the strengths of Apple is fine BUT there ARE strengths to Android that Apple lacks. It is pure snobbery to think otherwise and that Androids do not have their valuable place.
Also remember, iPhones would NOT be as good as they are if it were not for competition to keep them on their toes. SO, even if you believe Apple is the best, it would NOT have reached its FULL potential WITHOUT Android! PERIOD!
I got severely disabled in 2012 and my wife and I had to sell both iPhones, 2 white plastic MacBook’s and 2 MacBook Pro’s. Finally able to get back on our feet financially and I got a 512GB iPhone 12 Pro and a 16-512GB M1 MacBook Air, which just smokes any Mac’s we’ve ever owned. My wife got a 128GB iPhone 13 Pro, a 9th Generation iPad and an Apple Watch. I couldn’t wait to ditch my Samsung Android and Lenovo laptops. Besides the speed and safety of the Apple Ecosystem the two things I missed most was the iTunes Store and iTunes Match. I’m a guitar player and have friends in some big bands from the 80s and the 90s and they’ve told me how bad streaming screws them over, so I only buy music, never stream, plus with a good app on your phone the sound quality isn’t even close to any streaming. Amazon quit selling digital music and quit cloud storage for music. So with iTunes back in my life I can continue to buy music and iTunes Match gives me an inexpensive solution to storing my music.