A new 9to5Mac poll has confirmed that there is a very strong market willing to pay a significant premium for a new Ultra-level iPhone.
Ryan Christoffel for 9to5Mac:
Recent weeks have brought multiple reports of Apple’s intention to take the iPhone further upscale than ever before.
All indications point to the iPhone 17 lineup having its own iPhone X moment, with an ultra-premium model that brings significant design and technology changes not normally seen in a yearly iteration.
Nearly two-thirds [of poll respondents are] willing to pay up for an iPhone Ultra.
Despite all the unknowns with the product, a recent 9to5Mac poll suggests that a huge majority of readers are willing to pay a premium for an Ultra model iPhone.

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MacDailyNews Take: So, there’s no telling how much money Apple left on the table by not offering an iPhone 15 Ultra (or how much profit they’ll forgo if they fail to offer an iPhone 16 Ultra later this year).
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Brutal Truth Translation of MDN Take:
So, there’s no telling how much money Apple’s genius “leadership” left on the table by not offering an iPhone 15 Ultra (or how much profit they’ll forgo if they fail to offer an iPhone 16 Ultra later this year) and, in a sane world, AAPL shareholders would be demanding answers from feckless Tim Cook and his cadre of overpaid tards.
Apple often leaves money on the table in certain areas. Apple doesn’t seem to be very aggressive when it comes to increasing growth. It’s a very conservative company and I understand. Don’t bite off more than you can chew. Apple already has plenty of products to sell and they don’t need to add more to the mix.