Apple Inc.:
To champion global movements to protect and advance equality for LGBTQ+ communities, Apple is introducing a new Apple Watch Pride Edition Braided Solo Loop, available to order starting May 22, along with a matching watch face and dynamic iOS and iPadOS wallpapers, available in an upcoming software update. For the first time, the Pride watch face and wallpapers can be customized to showcase a spectrum of colors representing the vibrancy and diversity of LGBTQ+ communities.
Through this Pride Collection, Apple is proud to continue its support of LGBTQ+ advocacy organizations whose efforts are bringing about positive change, including ILGA World, a global federation committed to advancing the rights of LGBTQ+ people worldwide; and the Human Rights Campaign, a global advocacy group working to ensure all LGBTQ+ people are treated as full and equal citizens. Additional advocacy organizations Apple supports include Encircle, Equality North Carolina, Equality Texas, GLSEN, Equality Federation, the National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project.
The new Pride Edition Braided Solo Loop evokes the strength and beauty of LGBTQ+ communities with a vibrant, fluorescent design inspired by multiple pride flags, and features a laser-etched lug that reads “PRIDE 2024.” The colors black and brown symbolize Black, Hispanic, and Latin communities, as well as those impacted by HIV/AIDS, while the pink, light blue, and white hues represent transgender and nonbinary individuals.
Apple Inc.:
The new Pride Radiance watch face and iOS and iPadOS wallpapers bring bold, symbolic color to Apple Watch, iPhone, and iPad. Signaling hope, strength, and fellowship to LGBTQ+ communities, the beams of light glow against a dark background, and stack on top of each other to represent the everlasting impact of LGBTQ+ activism and its role in illuminating the path to greater equality for future generations.
Users can choose from a spectrum of colors to personalize their watch face and wallpapers. On Apple Watch, the colors trace each numeral of the watch face and react in real time as the user moves their wrist based on input from the gyroscope. On iPhone and iPad, beams of color spell out “Pride” and dynamically move when the user unlocks their device. The new Pride Radiance watch face and iPhone and iPad wallpaper will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5.
Pricing and Availability
• The Pride Edition Braided Solo Loop will be available to order on apple.com and in the Apple Store app beginning May 22, and will be available at Apple Store locations beginning May 22 in the U.S. and Canada and May 23 in other regions, for $99 (U.S.).
• The Pride Edition Braided Solo Loop is available in 41mm and 45mm sizes, and is compatible with Apple Watch SE and Apple Watch Series 4 or later.
• The new Pride Radiance watch face and iPhone and iPad wallpapers will be available soon with watchOS 10.5, iOS 17.5, and iPadOS 17.5.
• Customers can download the matching Pride Radiance watch face through the Apple Watch app, on the Apple Store app, or at apple.com.
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Gay.
Tim Cook. No vision, but tons of sanctimony.
Cook is almost as excellent at tarnishing Apple’s brand as lumping in those suffering from obvious mental illness tarnishes gays, lesbians, and bisexuals.
Hopefully, Apple will get a new CEO sooner than later.
Looking forward to this here at my local Apple reseller in Riyadh, KSA!
Still proud Tim Apple?!
The next ONE MORE THING ANNOUNCENT will be the PEDO COLLECTION. Perfect for the Child predator on your shopping list.
We have had enough of this pride crap for a lifetime. Knock off this bullshit.
the MCD homophones never fail to deliver.
In the words of Logan Roy; “Fack off!” you bananamonkey
Why is this needed? why rub thing in peoples face to this degree..????
Why is it that what u do in your bedroom a main category in a tech company selling computing devices???…. Rather than a niche product from a niche company ?
Agree, this was the first item listed in this release. Why are some basic background and watch face additions even listed in the update notification ahead of security updates. Great priority’s. Apple, please be a tech company, that is still your core competency right? Next time you think that re-branding your average update to look like some new things when it really has no new tech from the short version I read. Draw your line, you design technical options to allow people to customize their phones, you do not provide the content. Is that that difficult?
One wonders how many billions of profit are lost due to this perpetual virtue signaling for a life style that does nothing to truly improve the brand..
A lifestyle that does nothing to improve anything.
This should color coordinate nicely with the pink/blue/purple/green rainbow hair the freakazoids adorn themselves with. Will Timmy wear one with pride?
This should complement the freakazoids’ rainbow hair in pink, blue, purple, and green. Will Timmy proudly wear that?