Cue up the sad trombone to follow Apple’s big AI announcements at WWDC as “the chances of a truly momentous announcement at WWDC are low, to say the least,” David Price writes for Macworld.
A lot of people are angry about AI, or queasy about the ways it could affect society, and… Apple is notoriously reluctant to rock the boat. Tim Cook is not going to march out on stage and proclaim that macOS is about to make human artists redundant, or that Siri will rely on AI for all of its factual responses. (Not that Siri could get much stupider.)
[I]t will license existing AI services, most likely that [Baidu]’s ERNIE Bot, and import its capabilities into the iPhone and other products. But this sensible approach means that almost by definition, Apple isn’t going to announce anything truly new. It will just tell us how a model the world already knows about will now apply to its products. (It might not be just Baidu’s ERNIE Bot, by the way; one theory holds that this will be used only in China, with another model such as Google’s ill-fated Gemini licensed elsewhere. But the point is that Apple’s strategy seems almost certain to focus on licensing existing tech rather than building its own.)
All in all, then, it’s probably wise to prepare for disappointment, at least as far as AI announcements go, at this year’s WWDC.
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
MacDailyNews Take: Hey, thanks to Apple’s commitment to overproduced canned video of late, at least we won’t have to endure another interminable rendition of Tim Cook struggling to deliver a keynote address live on stage.
Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
As the anticipation reaches its peak at Apple’s WWDC, Tim Cook takes the stage amidst a hushed crowd. The room crackles with excitement, every eye fixed on the CEO. Suddenly, a screen flickers to life behind him.
With a flourish, Tim gestures towards the screen, where the iconic Google logo emerges. Gasps ripple through the audience, whispers of disbelief mixing with nervous laughter. Is this a prank? A glitch in the matrix?
But then, as if to confirm the surreal moment, a familiar figure appears beside Tim, none other than Sundar Pichai, the CEO of Google. The murmurs crescendo into a chorus of incredulous reactions.
Tim’s voice cuts through the clamor, announcing a groundbreaking partnership between Apple and Google for AI capabilities. The room erupts into a cacophony of cheers, jeers, and bewildered applause. It’s a moment that will be talked about for years to come, a collision of tech titans that nobody saw coming.
a ChatGPT-generated story similar to Bill Gates appearance at MacWorld in 1997 🙂
If they bring in Sundar, why stop there and not introduce the head of Baidu also?
“a collision of tech titans,” or is it collusion ?
I’m more worried about China getting some very deep hooks into IOS. Timmy is so in bed with them, I’m surprised he doesn’t have dual citizenship.
What makes you think China doesn’t?
Gone is the Reality Distortion Field…that often preceded World changing technology.
Now, we welcome the Reality Disappointment Field, as the Non-Product Guy expends the store of ideas from the last CEO.
Perhaps it’s time for the current CEO to transition to his true passion, as activist?
‘Reality disappointment’ is redundant in this case. There was a reason ‘Distortion’ was used to describe the effect in the first place.
No redundancy here. “Reality” and “Disappointment” go together like peas and carrots to accurately describe Apple under the worst CEO since Sculley. “Distortion” has nothing to do with it…
Just imagine the magnificent watchbands he could design with all of his spare time not being spent diluting apple.
The silver lining might be that disappointment is already factored into the share price. At this point there’s no announcement that could excite, whatever cool software we see will be a variation of what Google or others have already revealed but with a hobbled Apple skin. Regretting not taking some profits at $195. Apple isn’t breaking $200 this year.
Like pre-announcement hype sometimes boosts share price, only the early disappointment is factored at the moment. That silver lining right now may only be quicksilver and be just as poisonous.
It is time to replace Tim Cook as CEO! His lack of vision, growth, focus and leadership has killed Apple for the past few years. He was able to ride the wave from Steve Jobs vision, but that ship has sailed; and now we can clearly see his lack of leadership is now directly hurting Apple. As a shareholder, I vote to have him removed as soon as possible.