Apple’s iPhone sales in China fell 24% YoY in the first six weeks of 2024 – Counterpoint

iPhone 15
iPhone 15

Apple’s iPhone sales in China fell 24% year-on-year in the first six weeks of 2024, according to research firm Counterpoint, as the U.S. company faced increased competition from domestic rivals such as Huawei.

Reuters:

The U.S. tech giant’s chief competitor in China in premium smartphones, Huawei, saw unit sales rise by 64% in the period, according to the report.

This could fan fears of a slowdown in demand for the U.S. company, whose revenue forecast for the current quarter was $6 billion below Wall Street expectations.

Shares of the iPhone maker were down 1.6% in premarket trading on Tuesday and have lost about 10% of their value so far this year, underperforming their big tech peers in the United States.

Counterpoint’s report said Apple’s share of the Chinese smartphone market dropped to 15.7%, putting it in fourth place, compared with second place in the year-ago period when it had 19% market share.


MacDailyNews Take: This too shall pass.

Huawei’s overhyped claim to fame is the Mate 60 with a “Kirin 9000s” chip that’s generations behind Apple. The Kirin 9000s is a 7nm chip that has a Single-Core Score of 1267 and a Multi-Core Score of 3533 in Geekbench 6 benchmarks. Apple’s A17 Pro is a 3nm chip that has a Single-Core Score of 2902 and a Multi-Core Score of 7221 in Geekbench 6 benchmarks.

It’s not even close. It’s a 2019 Toyota Yaris vs. a 2023 Bugatti Chiron Super Sport sort of affair. It’d be a joke if it weren’t so sad.

Huawei’s flagship phone, the Mate 60, is trounced by Apple’s entry-level iPhone SE (third generation) which offers the 5nm A15 Bionic launched in September 2021 (Single-Core Score: 2237, Multi-Core Score: 5173 in Geekbench 6 benchmarks).

Plus, Huawei’s slow, outmoded crap is hobbled with HarmonyOS which is – bet on it – in perfect “harmony” with Chinese Communist Party surveillance).

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6 Comments

  1. Why does MDN believe the fact that Apple has superior specs will eventually fix Apple’s sales problem in China? It had those superior specs when it sales declined and inferior Huawei’s increased by 60+%. It’s got nothing to do with specs and everything to do with the geopolitical situation between the U.S. and China. Just like the U.S. is trash talking China, China is doing the same.

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    1. Agreed. It also doesn’t help that in China, smartphones are closer to being a commodity with their “killer app” WeChat. As long as the app works well, the HW simply becomes only an aesthetics choice.

    1. It’s not good when the majority of Apple products are produced in CCP China. But the real bad news is much deeper then evaporating market share to a demographic that sees you as the enemy, To gain access to the CCP markets Apple had to transfer/leaked their production tech and IP over to thr CCP sponsored competition. So now the Chinese market is kicking you to the side you can best believe all the IP and manufacturing techniques and trade secrets you gave them will be now used against you. There is a reason why the Huawei phone is so close to the iPhone; you silly fools payed and trained your enemies to make your product. Apples ties with the CCP will be the biggest mistake in the history of Apple. Due business with the devil and sooner or later you most pay the devil it dues. Cheap labor turns out not to be so cheap.

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