Apple Studio’s new film “Killers of the Flower Moon,” from director Martin Scorsese, debuted in theaters this past weekend. The movie is the vanguard of a strategic shift for Apple as the Cupertino Colossus turns its focus to longer-term (usually for over a month) exclusive theatrical releases to eventually drive subscribers to its awards magnet streaming service Apple TV+.
Alexandra Canal for Yahoo Finance:
“This certainly signals a transition period for [Apple] in terms of how they’re going to approach content, especially with big prestigious productions and A-plus list talent like Leonardo DiCaprio and Martin Scorsese,” Shawn Robbins, chief analyst at Boxoffice Pro, told Yahoo Finance.
The film, which was distributed by Paramount, notched $44 million in its global debut this past weekend — a lukewarm opening considering its estimated $200 million-plus price tag but still a notable feat given its long runtime, coupled with the ongoing actors strike.
The movie will eventually air on Apple TV+ once its theatrical run is complete, although the company has yet to reveal when that will be.
“Studios have certainly remembered how valuable that theatrical window is — and that includes new players like Apple,” Robbins said… “This is a very risk-averse industry,” the analyst continued, noting a company like Apple is often more appealing to A-list actors and directors who’d prefer to pursue more passion projects as opposed to big blockbuster films. “Apple has historically proven itself to be one of those companies that takes risks.”
MacDailyNews Take: This new strategy will increase word of mouth and boost Apple TV+ subscriber levels as many more wish to view major feature films from the comfort and safety of their own homes than who wish to see them in movie theaters.
Those who can wrap their heads around Apple’s massive cash mountain and the company’s unparalleled ability to generate cash can clearly see who the winner will be. The most talented producers, writers, directors, editors, actors, etc. are attracted to exactly what Apple has and makes in vast abundance: Cash. The king.
Like bears to honey, it’s happening already. — MacDailyNews, January 3, 2018
MacDailyNews Note: Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $4.99 per month with a seven-day free trial. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.
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And how nice it is that it’s an anti-White film!
Way to go Apple!
Why change course?
Exactly. Other than being racist thieves and murderers they really didn’t do anything wrong.
Read the book. What was done to the Osage was awful.
You should read about some of the atrocities committed by the Injuns. They’ll blow your mind. You’d be spoilt for choice, but I know you won’t do that.
To hell with people like you who pick and choose the historical narratives they select to form their world view.
Please cite some of the material that has influenced you to your current position on ‘Injuns’. Specifically, the Osage in this case.
The best thing about this movie is that it will be yet another Scorcese flop.
Regal had a promotion for the movie. I think I would have still seen the movie but maybe later than the opening weekend. Wonder how much of the initial box office total were from viewers like me that were incentivized.