Apple’s iPhone 15 sells out within minutes in China

The new iPhones sold out on China’s Tmall within a minute of becoming available, the site’s operator, Alibaba, said on Monday.

iPhone 15 Pro and iPhone 15 Pro Max will be available in four stunning new finishes: black titanium, white titanium, blue titanium, and natural titanium.
iPhone 15 Pro and iPhone 15 Pro Max come in four stunning new finishes (left to right): black titanium, white titanium, blue titanium, and natural titanium.

Vlad Savov for Bloomberg News:

Trying to get the priciest models in China is an exercise in patience. Backorders have reached a month and a half for many variants; only a couple are still available for late October, a month after the product’s release date.

At dinner in Hong Kong the night Apple opened orders for its next handsets, I saw a chap at the table next to me feverishly refreshing the Apple Store app on his iPhone 14 Pro, in hot pursuit of a new device, one number up. Clearly, there were many people throughout the region doing the same.

It’s still super early in this year’s shopping cycle, and the eventual sales numbers may present a different picture. But initial signals point to iPhone sales in China starting no differently than any other year — or, for that matter, than any other country.


MacDailyNews Take: If it’s not an iPhone, it’s not an iPhone and everyone knows it.

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2 Comments

  1. All the doom and gloom (realistic) in China’s real estate sector…which is the dominant means of investment for most and this occurs?

    Huawei is experiencing an Apple “blackberry” whack.

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