Daniel Ives of Wedbush Securities says Apple’s iPhone is about to enter a mini super-cycle on “Bloomberg Surveillance” Thursday.

Ives says Apple’s market cap could hit $4 trillion in the next 12-18 months.
MacDailyNews Take: Doesn’t seem so “mini” when nearly a quarter of a billion iPhone users are way overdue to upgrade their iPhones!
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Daniel Ives has been hyping AAPL for awhile now and uses reasons that are only superficially reasoned. Why is iPhone 15 going to spur an out-of-the-ordinary “mini super cycle” or upgrades? He doesn’t explain at all, except to say that users are due for an upgrade. Well, duh. Users are due for an upgrade every year – what feature(s) of the iPhone 15 make a super cycle more likely? He doesn’t say. Other than a rumored camera lens that can provide twice the optical zoom of the iPhone 14 (6x instead of 3x), I don’t see anything most people would get excited about. Faster is expected with every release. Smaller bevel size – same there. Uhhhh: titanium frame! Does anyone care that the phone will weigh 220g instead of 240?
In a more recent hyping, Ives tries to sell his idea by jumping on the AI bandwagon, crowing about how the iPhone 15 will have a Health app with AI – I guess he thinks his listeners/readers are too dim to realize that anyone who upgrades to iOS will get those same AI features – there’s nothing in the iPhone 15 that will make it stand out in that regard.
As the Wendy Commercial of the ’90s stated: Dan Ives, WHERE IS THE BEEF?
USB-C is a major change that lots of people have been holding out for. The 3nm chip (Apple bought TSMC’s entire supply for 2023) is also going to meaningfully improve battery life and performance for the Pro models. That you ignored both of these major points in your essay shows you’re sloppy or just dishonest.
The rumored size increase for the 16 has me even more interested in that model, but the 15 sounds like the biggest update since the 12. Going into the Christmas shopping season it will be the hottest product of the year. It will only be unseated by the Vision Pro early next year, for which the newest iPhone will be the perfect companion device.
I am neither sloppy nor dishonest – thanks for your positive contribution to online discourse. Please provide some statistics that support your opinion that lots of people have been holding out for USB-C. With respect to your point about improved performance/battery life, I said “Faster is expected every year” – did you not see that? The point, since it escaped you the first time, is that nobody waits for a particular iPhone generation because of a performance boost that comes every year and which most people don’t care about anyway, since iPhones have been fast enough for everything for years. Similarly with battery – most people have been conditioned to charge their phone every day and all but a tiny percentage of users of the Pro models run out of charge in less than that. Besides, nobody even knows whether the move to 3nm will lead to better battery life in the iPhone 15, so how could anyone be holding out for it? They could be using the saved energy to boost performance, drive a brighter display, or simply reduce the battery size. You don’t know either, so how could you say with a straight face that that’s what people have been holding out for?