Twitter has rebranded to “X” under Elon Musk’s leadership. The social media platform’s original blue bird logo has been replaced with a white X on a black background, signaling Musk’s plan to transform Twitter into a one-stop shop for all things online, similar to China’s WeChat.
Musk on Sunday changed his profile picture to the new logo and added to his bio “X.com,” which redirects to a brief “X” splash screen on Twitter’s homepage. In a tweet on Monday morning, Twitter CEO Linda Yaccarino said “X is here! Let’s do this.”
X is here! Let’s do this. pic.twitter.com/1VqEPlLchj
— Linda Yaccarino (@lindayaX) July 24, 2023
Musk later shared an image of the new X branding projected onto the side of Twitter’s headquarters in San Francisco.
Our headquarters tonight pic.twitter.com/GO6yY8R7fO
— Elon Musk (@elonmusk) July 24, 2023
Musk believes the replacement “should have been done a long time ago.” His penchant for the letter X is evident elsewhere, for example in his SpaceX and X.Ai company names. X.com was also the name of the online bank Musk co-founded, before it merged with Confinity to eventually become PayPal.
— Elon Musk (@elonmusk) July 23, 2023
— Elon Musk (@elonmusk) July 25, 2023
MacDailyNews Take:
All we see is this, and this, and this…#X pic.twitter.com/SNnGTfUL94
— MacDailyNews (@MacDailyNews) July 24, 2023
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[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]