Apple’s Eddy Cue told CNBC’s Jim Cramer at the inaugural CNBC CEO Council Summit in Santa Barbara, California, the key to the company’s success starts by saying “no” to almost everything and only following through with only the very best ideas.
Apple
’s senior vice president of services Eddy Cue attributes a lot of the success the market’s biggest company has to saying “no” more often than “yes.”“We say ‘no’ to almost everything,” Cue said in a conversation with CNBC’s Jim Cramer at the inaugural CNBC CEO Council Summit in Santa Barbara, California, on Tuesday. “When you get as large as we are, it’s easy to think you can do anything or everything, and it’s just not true.”
According to Cue, an idea only makes it off the drawing board at Apple if it’s something the company knows it can execute well and if it’s something consumers really care about.
MacDailyNews Take: This, of course, like everything at Apple that works, comes directly from Steve Jobs.
People think focus means saying “yes” to the thing you’ve got to focus on. But that’s not what it means at all. It means saying “no” to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying “no” to one thousand things. — Steve Jobs
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saying no to shareholder sharing in the profit of the company. 24 cents per quarter dividend per share. that is too shameful. apple should be paying to shareholders at least one dollar dividend per share per quarter, if not two dollars. apple is looking for places to spend that money. how about just give it to shareholder
I’d be happy with 25 cents per share at this point. Disgusting how AAPL treats its shareholders. You should have seen the breakfast buffet at the shareholder meeting a few years back at Apple Park, Motel 6 puts Apple to shame. Of course thanks to the pandemic they’ve saved $57 on that “perk” over the last few years.
Coincidentally this is also the key to good parenting.
And reviewing restaurant menus to decide what to order. Even more so with the wine list.
Apple is now so unoriginal they have to copy Steve Jobs for quotes. Can anyone in that company have original ideas ?
Except removing chargers and headphones from products increasing profits while forcing consumers to make additional purchases, removing ports, expansion slots and soldering boards.
Very selective application of “No”…
Apple hasn’t innovated in a long time and with the AR/VR glasses that are coming out they are just going after the Meta crowd. If anything, they need to say “yes” to more ideas. Apple hasn’t had an original idea since Jobs death.
On point. Seems most everything Apple is working on today is me-too and zero innovation since the passing of the creative genius.
Meta is already waning according to news reports (YAWN) and Cook’s endless days of product procrastination may have missed the moment and doubtful $3,000 niche product will ignite a revolution. But, we shall see.
With the addition ONLY capabilities of the bean counter in charge, expect innovation to CONTINUE to die a natural creative drain slow death.
Sad to say opine for a return to the explosive creativity era, the close knit Jobs and Forstall partnership, heady days of the product golden era — from iMac to iPad…
Adding, to that. It’s natural that the current power people inside Apples HQ are living off of the residual checks from Apples innovations. Cook and company like the status quo because there’s no risk and more importantly, no one is complaining about burning billions on failed products. Even “project Titan” seems to be mothballed because Buffet said “making cars is hard.” Plus, with all of the money in Apples’ war chest, they could buy any US car manufacturer if it truly wanted to get into the autonomous car business. Apple isn’t daring or risk taking anymore and the people inside the walls at Apple are fully aware of that fact. They just try to b.s. the media and fan boys into thinking that opposite.
Amen… 🙏🏻