Via Twitter, Google-parent Alphabet has announced an increase of $8 per month for its YouTube TV live streaming television service. Alphabet writes, “As content costs have risen and we continue to invest in our quality of service, we’ll be adjusting our monthly cost, after 3 years, from $64.99/mo to $72.99/mo, in order to bring you the best possible TV service.”
An update for our members. As content costs have risen and we continue to invest in our quality of service, we’ll be adjusting our monthly cost, after 3 years, from $64.99/mo to $72.99/mo, in order to bring you the best possible TV service.
— YouTube TV (@YouTubeTV) March 16, 2023
New members will see this new price today, while existing members will see this pricing change beginning 4/18. Additionally, we are lowering the price of our 4K Plus add-on from $19.99/mo to $9.99/mo.
We are committed to offering a premium way for you to stream TV, but understand this new price may not work for you. We do hope YouTube TV continues to be your service of choice, but we want to give you the flexibility to cancel at any time. http://yt.be/membership
As always, thank you for your membership, and head here for more details on the upcoming changes. http://yt.be/moreinfo
MacDailyNews Take: Eventually, the old costs of cable – which cord-cutters were trying to avoid – are merely transferred to streaming television services. Luckily, we still have a way to go, so some level of savings over the old cable TV subscription are still being realized even with this price increase.
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