According to Taiwanese supply chain publication DigiTimes, Apple is planning to “re-examine” its development of artificial intelligence.
Hartley Charlton for MacRumors:
The paywalled report suggests that the growing interest in generative AI catalyzed by ChatGPT has motivated a re-evaluation of how the technology is developed at major companies like Apple, Meta, and Amazon. These companies are purportedly making efforts to ensure Microsoft does not maintain its lead in AI. Apple and Tesla, in particular, are said to be reconsidering their approach to AI.
The trend is set to stoke the development of next-generation CPUs optimized for AI operations, supply chain sources claim…
Until now, Apple appears to have mostly stayed out of the race to develop generative AI tools.
MacDailyNews Take: Siri – Apple’s most public-facing “AI” effort is a joke, always has been a joke, and, at this rate, will always be a joke.
The difference between an operations guy following a static playbook — reacting to events instead of determining them — versus a visionary genius becomes ever more apparent with each passing year.
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MDNs take is exactly right. Apple has had AI interest since the late 1970s-1980s. The “talking Mac” was one result way back when…..Not much to show for it these days.
The MDN take, as usual, is trite and whiny. MDN has not demonstrated it knows what the future holds, so the snide prediction that Apple’s efforts will always be a joke tells you much more about MDN than it does about the company they used to admire.
What does Apple have to show for its years in the IT business? Apple now has a $2.4 trillion dollars valuation to show for it. Past sugar water salesmen funded plenty of product development at Apple but AI and many other ones just weren’t good business. His Holiness Jobs cut off most of the low-value development on his second round at the helm so that promising Apple innovations could get done and thrive. AI was wisely abandoned. Lo and behold, friendly colorful plastic iMac cases turned out to be a far more desirable thing for people to buy than “real innovation” that MDN now demands.
AI should probably remain a low priority for Apple today as well, because Apple isn’t in the business of creating a high volume of low quality chatter or zero value opinionation/tweets. Amazon doesn’t make money with Alexa. In the last decade Apple had put minimal effort into Siri because they always want to have a toe in the water but it’s painfully obvious that talking assistants provide very few actual benefits for very few use cases. That will change (despite MDN’s prediction), but it isn’t today.
What is curious is how bitter and cynical the site owner and his lemmings have become. Instead of being happy for Apple to focus on profitability, the MDN critics have a rotating whine session: If it makes money, then bitch about the CEO or the user experience. If the CEO makes a good move, then bitch about international politics. If Apple doesn’t do something, bitch about lack of innovation. If Apple does something, bitch about how expensive it is. If Apple runs a sale, bitch about international politics or change the subject to Tweety in Chief. This site simply loves to bitch about something at all times. More and more of it has a very poor connection with Apple.
While I don’t have high hopes for the consumer implementations of AI, there will be valuable uses. At that time Apple should swoop in and buy into it. By the way, this is why Apple’s stock buyback program is a waste of money. Frittering away cash to game the stock market takes away from Apple’s ability to buy the next big thing when the next big thing is actually ready for prime time.
Also, with regard to Microsoft pushing AI. I don’t understand the strategy but I do applaud them poking back at Google. Google must be prevented from telling people what to think and how to think, but that’s what their search engine has become to the lazy population that depend on them for all answers.
The difference between a whining MDN reporter versus the best CEO in the world becomes ever more apparent with each” MDN Take”
Best CEO? What drugs are you on?
That’s why one is hugely successful and the other is out with the begging bowl.
Walking the walk v talking the talk.
How much have you contributed to support MDN? Nothing, I bet.
Is it MDN’s fault that Google monopolized the online ad market and, via political contributions, kept the trustbusters at bay for well over a decade?
It’s easy to tell when MDN is over the target. They get attacked, but their Take rings so true, that ad hominem attacks are all the peanut gallery has to offer.
It’s easy to tell when MDN is over the target. They get attacked, but their Take rings so true, that ad hominem attacks are all the peanut gallery has to offer.
Losers like “Timo” and “Mike B” attack the messenger because they don’t have the intellect to realize that a true statement is a true statement, much less refute it.
How much do you think “Timo” and “Mike B” contribute to help MacDailyNews continue operating after over 20 years of covering Apple closely?
$0.00 each. Guaranteed.
MDN’s Take on Apple’s CEO situation is exactly correct.
I made an investment decision to invest in AAPL, instead MDN. Have been investing heavily, more than you think. Hardly a loser, at least it doesn’t feel like it.
You sound like a loser though.
I rarely curse these days unless it’s at Siri
I’ve been Siri free for over 2-yrs now. I’m better off for it…no more cursing sessions because of her idiocy.
Apple spell-check on the other hand, leaves me cursing regularly (lazy speller, yes), but am pleased to have the dependable safety-net that is Google. Apple’s disfunction here is inexplicable.
Here is where Apple needs to put its fortune now. Great hardware, ok. Software on the other hand will need to be revisited. Apple never been best at the web-internet of things. It is bitting its ass now. Embrace the web Mr Cook. That web is far more greater than Apple… Jump in. You lucky you have the most glorious cash flow of all. Dont’ disappoint us.
We are waiting