GQ: Apple built Apple Watch Ultra for real watch fans

The Apple Watch Ultra brings a new bold design and a wide range of features built for endurance, exploration, and adventure. Apple Watch Ultra introduces a 49mm titanium case and flat sapphire front crystal that reveals the biggest and brightest Apple Watch display yet. A customizable Action button offers instant access to a wide range of useful features. Apple Watch Ultra has the best battery life of any Apple Watch, reaching up to 36 hours during normal use. Additionally, a new low-power setting, ideal for multi-day experiences, can extend battery life to reach up to 60 hours. The Wayfinder watch face is designed specifically for the larger Apple Watch Ultra display and includes a compass built into the dial, with space for up to eight complications. Apple Watch Ultra also brings three new bands — Trail Loop, Alpine Loop, and Ocean Band — offering unique design features that provide a secure and comfortable fit for every adventure.

Apple Watch Ultra
Apple Watch Ultra

Made from aerospace-grade titanium, Apple Watch Ultra provides the perfect balance of weight, durability, and corrosion resistance. The case rises up to surround all edges of the flat sapphire front crystal, protecting the Retina display, which is up to 2000 nits — 2x brighter than any Apple Watch display yet. The new Action button in high-contrast international orange is easily customized for instant access to a variety of features, including Workouts, Compass Waypoints, Backtrack, and more.

Nick Foulkes for GQ:

Earlier this fall, when it released its Ultra, Apple did more than simply put out a new timepiece: The company took its first truly momentous step forward with its watch since debuting it back in 2014. This was a watch designed to appeal to mechanical-watch aficionados. Not that the previous iteration didn’t suit their smartwatch needs, but, viewed horologically, Ultra features many of the characteristics found in a classic tool watch: the larger case size and crown; activity-specific bands (elastomer for diving, woven textile for climbing); and a fortress-like construction with a titanium case to protect the glass and crown guards.

The redesign is radical, and certainly newly alluring for Rolex fans, but Ultra’s best attribute is that it runs on software. Which means it can be truly multifunctional while still being smartly and beautifully crafted. In short, it does things that no conventional tool watch can.

While it may seem counterintuitive, what makes the Apple Watch so appealing to mechanical-watch enthusiasts is not the more overt references to mechanical watches. (At least not for this watch enthusiast). Watches that achieve greatness serve as excellent tools, with pleasing design and a strong identity. With Ultra, Apple has earned that distinction.

MacDailyNews Note: The Apple Watch Ultra with a large Orange Alpine Loop is currently $20 off at Amazon here.

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