Apple’s new iPhone 14 series’ Emergency SOS via satellite “is a technological step forward for Apple and marks the first sleek form factor satellite offering apart from GPS.”
• iPhone 14’s Emergency SOS with satellite connectivity: This is a technological step forward for Apple and marks the first sleek form factor satellite offering apart from GPS. Use cases: emergency workers, people in the backcountry and also a safety net for network quality issues in urban areas.
• Watch Ultra: Apple took a page out of Rolex’s marketing and elevated Watch’s advertising with extreme use cases like deep-sea scuba diving, marathon athletics and extreme sports.
• Product pricing maintained across the board: One of the great things about Apple is their excellence in navigating supply chain even in a climbing cost environment.
MacDailyNews Take: Apple’s maintaining of prices in the company’s major markets, even in an inflationary / recessionary environment was a major announcement made at the “Far Out” event. AAPL remains significantly undervalued.
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