Apple unveils new Apple Watch Pride Edition bands

In celebration of Pride month this June, Apple is releasing two new Pride Edition bands with dynamic Pride watch faces in support of the global LGBTQ+ community and equality movement.

Pride Edition bands and watch faces

This year’s Pride Edition Sport Loop showcases a color gradient with the word “pride” woven directly into the band. Apple is also launching a new Shot on iPhone pride campaign on Instagram that captures the essence of artists and figures within the global LGBTQ+ community.

Using a new technique, textile loops were removed to reveal the word “pride” on the band in cursive, creating a three-dimensional look and feel.
Using a new technique, textile loops were removed to reveal the word “pride” on the band in cursive, creating a three-dimensional look and feel.

Apple is proud to build on its long-running support for LGBTQ+ advocacy organizations working to bring about positive change, from Encircle, an organization that provides life-affirming programs and services for the LGBTQ+ community and their families, to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ young people. Additional advocacy organizations Apple is supporting include Equality Federation Institute, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, ILGA World, The National Center for Transgender Equality, PFLAG, and SMYAL. Now in its seventh year, the Apple Watch Pride Edition bands and watch faces illustrate the ways in which the company stands with, supports, and is proudly made up of the LGBTQ+ community.

Pride Edition Sport Loop

Members and allies of the LGBTQ+ creative community at Apple were inspired to deliver a new expression of pride through this unique design. Utilizing the comfortable, durable, and adjustable Sport Loop design, Apple used a new technique to remove several of the double-layer nylon-woven textile loops on the band to reveal the word “pride” in a cursive style inspired by the original “hello” greeting — displayed on the first Macintosh in 1984 — giving the word a novel, three-dimensional look and feel.

The team designed a color gradient that incorporates the original rainbow colors with those drawn from various pride flags, including light blue, pink, and white, representing transgender and gender-nonconforming individuals, and black and brown, symbolizing Black and Latinx communities. The colors also represent those who are living with or have passed away from HIV/AIDS.

Pride Threads Watch Face

Inspired by multiple pride flags, this new watch face combines colors to represent the strength and mutual support of the LGBTQ+ movement. Mirroring the woven loops of the Sport Loop, each strand of vibrant thread contributes to the overall composition of the watch face. The colorful threads move as the Digital Crown on Apple Watch is rotated, the display is tapped, or the user’s wrist is raised. Apple is also including new App Clip functionality within the band packaging to deliver a simple and convenient way for customers to immediately access the new matching watch face.

Pride Edition Nike Sport Loop

A new Pride Edition Nike Sport Loop celebrates the full spectrum of the rainbow and features a matching rainbow-colored Nike Bounce face that accompanies the new band. Along with Nike’s Be True collection, the Sport Loop honors individuals who are expanding sport for future generations and inspiring others to feel the joy of being authentically themselves. Be True is part of Nike’s broader commitment to the LGBTQ+ community, which focuses on recognition, advocacy, inspiration, and education.

The Pride Edition Nike Sport Loop for Apple Watch incorporates black stripes, a design theme in Nike’s Be True campaign that promotes LGBTQ+ equality in sport.
The Pride Edition Nike Sport Loop for Apple Watch incorporates black stripes, a design theme in Nike’s Be True campaign that promotes LGBTQ+ equality in sport.

A New Shot on iPhone Pride Campaign

From Harvey Milk Plaza in San Francisco to Paulista Avenue in São Paulo, the Shot on iPhone pride campaign will showcase imagery from an illustrious group of intersectional creatives, celebrating present-day queer pioneers in places of historic significance to the LGBTQ+ movement. Coming soon to @apple on Instagram, the series will feature works from photographers Ryan McGinley at Stonewall Inn in New York; Evan Benally Atwood at Window Rock in Arizona; Meinke Klein at The Homomonument in Amsterdam; Caia Ramalho at Paulista Avenue in São Paulo; Lydia Metral at Plaza de Chueca in Madrid; and Collier Schorr at Harvey Milk Plaza in San Francisco, featuring Baobei.

Pricing and Availability

• The Pride Edition Sport Loop and Pride Edition Nike Sport Loop are available for $49 (US).

• The new Pride Edition bands are available to order today from and in the Apple Store app, and will be available at Apple Store locations beginning May 26. The Pride Edition Nike Sport Loop is also coming soon to

• The new Pride watch face will be available today, and requires Apple Watch Series 4 or later running watchOS 8.6, and iPhone 6s or later running iOS 15.5.

• Both the Pride Edition Sport Loop and the Pride Edition Nike Sport Loop are compatible with any Apple Watch.

Source: Apple Inc.

MacDailyNews Note: More info about the new Pride Edition bands via Apple Store Online here.

Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!

Shop The Apple Store at Amazon.


    1. I’m always cautious and reticent to embrace memes, but I’ve had an ear for the following meme:

      Go woke–Go broke

      Apple will never go broke, but there’s no doubt TC’s woke focus is costing the company. Look at the losses Disney has incurred. Take a look at the woke changes Netflix reversed. State Farm just announced changes today after just 24-ish hours of their woke proposals.

      Woke is religious in nature…not consistent with true grace, but mandates the following of a creed and, if one doesn’t not follow, or at least nod affirmatively, scorn/shame follows. Religious-like punishment follows is compliance doesn’t occur.

      Focus on running a company and NOT changing the World to your specific paradigm. If one disagrees, think about the changing of the guard and their so-called “woke” values you now have to follow, but you disagree with vigorously. Historically, that sounds like the political realm…not business.

          1. eMo; you called the poster above an a-hole. I’d like to conclude, because of your sweet speech, you might be the actual a-hole.
            Besides, the so called 99% hetro bands…are you sure? I think the label is missing, or they are just for people, you know humans (whatever that is) with a wrist that syncs with the band. Kind of like the underware I buy at Target…for men…just men (whatever that is).

            Urban dictionary is so helpful…helped me understand such anger: “a fan of emo, especially a person who is overly sensitive, emotional, and full of angst, or who adopts a certain style characterized by dyed black hair,”

        1. It can look like whatever you like. I’m not gay but I’d wear one in support of my friends who are.

          So much hate in the comments here. The white right sure loves to use the term “woke” for anything that they see as a threat to their existence.

          1. What a crock of 🐂💩!! First we have the knee jerk leftist woke talking point stereotypes, followed by an assumption the poster is white to which HumDrummingBrainDead has NO FACTS, and lastly speaks for all whites we somehow fear for our existence.

            Well, this proud white boy does NOT FEAR anything from batshit insane leftists forever leveling FALSE accusations.

            I couldn’t care less who wears one or not, and you shouldn’t either it’s none of your business, it’s called freedom of choice…

            1. GoeB has been triggered!!! Awesome. I was speaking of the white right, not all white people. And yes, I realize homophobia and racism isn’t just something that white people are guilty of.

              Freedom of choice is the key word, fully agree.

            2. Triggered, HumDrummingBrainDead? Don’t flatter yourself moron.

              Now you deflected and switched to “white right?” I mailed your sorry ass.

              I repeat with a caveat: “ Well, this proud white RIGHT boy does NOT FEAR anything from batshit insane leftists forever leveling FALSE accusations.”

              That would be you.

              Waiting for the next DEFLECTION and not acknowledging your faults…

            3. Blah blah blah. You’re amazing at deflection you right wing racist person you. Never directly answer a question while jumping up and down claiming victory. Hmm, just a like a pathetic former president.

            4. PS: I always admit my faults. Perhaps the biggest is triggering you righties. But that’s actually kinda entertaining 🙂

      1. Where is my SPECIFICALLY made white, gun carrying, male, heterosexual, believes in two genders, screw your pronouns, marriage is between a man and a woman, Christian faith based, secure the borders, drill baby drill, inviting equality of like-minded thinking people Apple Watch Band?

        What do you mean there isn’t one?

        Must be on the drawing board, though.

        What do you mean nope!

        I guess as a white, gun carrying, male, heterosexual, believes in two genders, screw your pronouns, marriage is between a man and a woman, Christian faith based, secure the borders, drill baby drill, inviting equality of like-minded thinking people with no Apple Watch band for me and others, I feel a little alienated!

    1. The gay guy is Tim Cook and the kid represents hundreds of millions of potential Apple customers repelled elsewhere.

      “Gay,” indeed.

      Apple would be at least 2X larger with a real CEO (one who doesn’t constantly hijack the brand that Steve Jobs built to push degenerate woke horseshit).

  1. Of all social issues, why does someone in Apple always pick an LGBTQ stuff? Yes, I can tell that it’s a one way of targeting particular group of people. What about Black Lives Matter, Roe v. Wade, stop wars, and so many other important issues? I just cannot immediately come up with any others I am missing. Constant barrage of LGBTQ awareness issue is becoming boring! Isn’t the Apple garden inside of real-estate-wasting donut somehow related to this? Yes, I am aware that Tim Cook is a gay person but that in itself never bothered me and I actually don’t care at all, until he start raising the issue on an Apple platform. Hope he would be generous enough to donate a small part of wealth (which he made off of us, the loyal customers, and milking us). if he has issues with his sexual orientation, don’t use the Apple platform or device in order to be vocal about it. Perhaps once in a while like any other reputable companies? Cook can always state his opinion on any of his pick of media for ex. And I still do believe the best (yet outdated) policy, even today, is “don’t ask and don’t tell (t least not parade)”. I wish Cook does not parade this particular subject all over the place. Some people want to tell their sexual orientation so they can avoid social stigma (or something) or abuse of minority. I understand it. But on little gadgets made by the company headed by a LGBTQ person who constantly raise this issue behind glass doors of one of the largest companies in the word (that has 10’s of 1000s of employees all over the world including non-LGBTQ people)? Yes, I may be old-fashioned but not a bigot. i respect the minority rights and they should even be protected. But this? Well, a bit too much…

    1. Wow! The angry white guy resents the small slice that doesn’t apply to him. Surpise then he doesn’t complain about tampons, because, you know… replacement theory.

        1. It’s not keeping up with you that’s the problem,
          it’s where you’re heading in the fast lane and dragging the rest of the country quicker than they can see over the horizon that’s an issue.

          Exit’s are on the right….cliff’s straight ahead. Stomp it!

      1. Angry? You’re really out of touch if you see anger there.
        White guy? To know that you’d have to be a regular reader, yet used a throw-away name.
        How chicken-shit of you (of course)

        So now it’s tampons, like the ones in little boys restrooms?
        Douchiest remark, like alluding to replacement practices (it’s really not a theory…)

        Yeah so, if you’re out of work, Beto is looking for a cliché thrower for his next stumped speech.

    2. You might be sorely disappointed to know that Apple operates in over 200 countries. In every single one of them, the WASP is a declining fraction of the customer base. In the USA, the group has lost its stranglehold on political and fiscal power steadily for at least 3 generations. It doesn’t take much effort to understand why a company would not cater to the increasing shrill demands of an aging, not technically savvy demographic.

      Apple is skating to where the puck will be and you are dreaming for everything to be like 1922 again.

  2. Since both Nike and Apple have “questionable” labor practices in CCP China, Do you think the Apple Watch Pride options will be available for purchase in China ?

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.