Wedbush analyst Daniel Ives believes the CODA’s Best Picture Oscar alone could add another 10 million customers to the base of paid Apple TV+ subscribers.
Earning the top honor at the awards ceremony boosts the profile of Apple TV+ and could help propel the service closer to the front of the movie and TV streaming race, one analyst said…
Dan Ives, a Wedbush Securities technology analyst, on Sunday wrote in a research note that a Best Picture win for “CODA” “would catalyze more A+ talent coming to Apple first.” It could also propel the streamer’s “content efforts by multiples over the coming years with a major paid subscriber boost,” Ives said.
Ives told CBS MoneyWatch he thinks that the big win for Apple, which has roughly 25 million paid subscribers, “is sign of credibility that will send huge shockwaves within traditional Hollywood circles and stalwarts like Netflix and Amazon, that watched the moment unfold on TV instead of sitting on the podium.”
Ives added that Apple’s strategy, which has been to prioritize the quality of its content over quantity, paid off big time. “For them to hit a grand slam with such a groundbreaking film will attract more talent to its ecosystem,” Ives said. “It will be a major catalyst for subscriber growth, too.”
Ives believes the win alone could add another 10 million customers to Apple’s base of paid subscribers.
MacDailyNews Take: That’s on top of the strong word-of-mouth generated not only by bonafide hits like Ted Lasso, Greyhound, and Fitch, but also up-and-comers like Severance – with a slew of big name films and series on the way to Apple TV+.
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For myself, I pretty much lump Apple in with Netflix etc. huge budgets, fantastic casts, and the most mediocre writing I’ve ever seen. Netflix also distributes and then claims credit; indeed the only shows on Netflix I don’t turn off are their actual originals. I only have an active Apple TV+ account because they gave me one. I won’t be renewing it. Their stuff just isn’t great, I don’t know what, other than hubris and greed, made Silly Valley think they needed to do this. Particularly given that as distributors their channels have good content. The ‘Golden Age’ of entertainment ended right around the time this all started.
Sorry, DO turn off.
A low information person stereotypes.
Everything evolves, on every channel. The manure logic thrown out by certain posters on this site are a perfect example. If you don’t like one little thing, resist the temptation to be a stupid absolutist, saying “I tried X and I didn’t like it, therefore I declare all letters of the alphabet except my favorite Q are bad. I’ve never met you, but I will insult you with juvenile attacks if you disagree.”
No one service/studio has consistently excellent programs at all times. Review with a fine tipped brush and people will appreciate your insight. Broad brush everything under a thick layer of cynicism, and everyone will tune out.
IMO CODA will have about the same effect on Apple TV+ subscription numbers as “Manchester by the Sea” did for Amazon Video. Especially after the theatrical release.