Porsche’s CEO said on Friday that managers at premium vehicle-maker Porsche traveled to the United States in late 2021 to discuss possible joint projects with Apple.
“We already have Apple CarPlay, we will expand on that,” Chief Executive Oliver Blume said during a video conference on the carmaker’s annual results on Friday.
He said the Porsche and Apple traditionally cooperate closely and that they were “on the same wavelength” but added that it was too soon to make any decisions on future projects.
MacDailyNews Take: There is no substitute.
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[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
If there is no substitute, then Apple should pack her bags and hit the road.
How many MDN viewers have a PORSCHE of any kind, model, year or price range? I hate to say, but about as many who will have an Apple car.
I drive a Macan S. Before that had a Cayman S.
Daily driver’s a Macan S.
Weekend car is an air-cooled 911; its value has appreciated like AAPL stock.
Porsche 911 4S 2019, thank you Apple (long since 2005)…..If you have been following this site and other Apple sites longer than 15 years you should be rich or well off right?
Many Apple sites have provided valuable heads up long before, Seeking Alpha and still do, there is no excuse for not investing long in Apple….
The pairing sounds exciting to a degree, but it deals with two brands that need/want not any diffusion of their own brand.
I have a 2014 Porsche 911. Best car I’ve ever owned. Apple and Porsche share some DNA.
I have a feeling Porsche has never considered off-shoring production to China.
Nor should Porsche do so, Apple does have that wrong they should be making products in USA, Europe, Japan, Korea, China and average out the cost.
Mr. Cleavage: Porsche has several businesses besides automobiles. If you reference past Porsche Design luxury offerings, you will see that Porsche partnered with Blackberry, LaCie, Huawei, and other electronics firms to make very exclusive devices. Very few companies are able to manufacture modern electronics without relying on at least a few Asian suppliers.
When it comes to automobiles, the marketing slogan is correct. No other manufacturer offers the luxury customization and performance Porsche does. The few road legal cars less than $200k that can keep up with the 911 on a track day, such as the Corvette, are noticeably less refined.
I drive a Macan GTS. There are faster suvs (Alfa, Aston, Lambo), but not one that I’d want to live with. The Porsche is rock solid and problem free.