Bloomberg News’ Mark Gurman “strongly believes” Apple will “launch a new external monitor for its latest Macs.” In the Q&A section of his most recent Power On newsletter, Gurman says that he believes Cupertino will launch a new external display for Mac.
Mark Gurman for Bloomberg News’ Power On:
I strongly believe [the company will launch an Apple-branded display.]
A lower-cost monitor, I think, would be a hot seller for those looking to add a larger screen to their new MacBook Pro without spending the equivalent of a luxury car down payment on the Pro Display XDR.
At this point, the cost of building that monitor has likely come down, and with a few tweaks and perhaps a slight drop in brightness, Apple might be able to get to a similar quality monitor (at a slightly smaller size) at perhaps about half the price. By the way, it’s still hilarious that Apple tried to justify the current monitor’s price by comparing it to a $43,000 Hollywood-grade reference monitor.
MacDailyNews Take: Yes, we’ve been waiting for a lower-priced Apple-branded display for many years now and it’s a mistake that Apple ever left the market:
Apple ceding the display business damages the Apple brand. Apple does not lead in an essential personal computing component and other companies logos are destined to be in Mac users’ faces all day long. Not smart. Cook & Co. should reconsider their decision and make and sell Apple-branded displays. Direct profits aren’t the issue, ancillary profits are; smart executives like Cook should be able to recognize the power of perception. — MacDailyNews, March 2017
Ah, but hope springs eternal. Maybe 2022 is the year!
FYI: We currently drive dual 27-inch 4K displays (LG 27UK850-W units, $399.99 at Amazon currently) when at our desks with 16-inch MacBook Pro units (AMD Radeon Pro 5500M 8GB). We’d switch to Apple displays in a heartbeat, if only Apple would get around to offering them again.
(Yes, the LG logos are covered with black tape.)
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No need to cover the LG logo. LG displays are top notch.
I cover LGoeB with black tape. Black tape matters!
So are their air conditioners and refrigerators, but I wouldn’t want one on my desk : )
If true, I hope the design is more reminiscent of the new iMac.
What, MDN does not use the new M1 ProMax at their desks?! 😉
And I totally agree on the importance of logo in the face. In fact I miss the Apple Logo on my two M1 iMacs. What’s up with that? 😉
Not sure about this one because (as MDN says) we CAN get a 27-inch 4K display for $399.99. Why compete there? Apple should make a smart display that has its own system, and can interact and “share” its screen with with nearby devices. Oh, that’s an iMac. Or maybe a future display with built-in Apple TV.
Why not 5K? Why not a size slightly larger than 27?
Why not 6k, 7k or even 8k?
Just put the pedal to the metal and make it 100k.
Just some idiot who read every one else’s articles and is now aping them. Click bait whore.
MDN: “FYI: We currently drive dual 27-inch 4K displays (LG 27UK850-W units, $399.99 at Amazon currently) when at our desks with 16-inch MacBook Pro units”
Apple, this speaks volumes about your pricing structure to the Mac faithful. If LG can make a profit at $399.99, certainly with your scale and volume supply purchasing power, why can’t you compete and dominate for the same exact price? Actually, lower the price $25.00 and you OWN IT.
Jony Ive is gone, so please stop making ridiculous comparisons to over priced fashion merchandise that 99% of the world’s population could not care less about.
If you have not noticed the world is in its third iteration of Covid pandemic and the U.S. is being crippled by inflation tax at a 4-year HIGH.
Under $400, I’ll take three…
Missed a zero. Inflation at a 40-year high… 🙃
MDN: “FYI: We currently drive dual 27-inch 4K displays (LG 27UK850-W units, $399.99 at Amazon currently) ”
But…how much extra does LG charge for the stand that holds them up?
…uhhh, it’s included in the price?? What are they, communists?
An Apple branded monitor in 24″ to pair with my iMac would be very nice, but the LG currently on my desk is just fine. And, doesn’t LG (Lucky Goldstar) actually make Apple’s displays?