Longtime processor suppliers Intel Corp and Advanced Micro Devices have no chips as energy efficient as Apple’s. Qualcomm Chief Executive Cristiano Amon told Reuters on Thursday he believes his company can have the best chip on the market, with help from a team of chip architects who formerly worked on Apple chip design, but who now work for Qualcomm.
As head of Qualcomm’s chip division, Amon this year led the $1.4 billion acquisition of startup Nuvia, whose ex-Apple founders help design some those Apple laptop chips before leaving to form the startup. Qualcom will start selling Nuvia-based laptop chips next year.
“We needed to have the leading performance for a battery-powered device,” Amon said. “If Arm, which we’ve had a relationship with for years, eventually develops a CPU that’s better than what we can build ourselves, then we always have the option to license from Arm.”
Another major challenge for Amon will be hanging on to Apple as a customer. Qualcomm’s modem chips are now in all Apple iPhone 12 models after a bruising legal battle. Apple sued Qualcomm in 2017 but eventually dropped its claims and signed chip supply and patent license agreements with Qualcomm in 2019.
Apple is now designing chips to displace Qualcomm’s communications chips in iPhones.
MacDailyNews Take: Good luck with that, Qualcomm.
See also: Apple progresses in breach-of-contract lawsuit against Nuvia founder – January 20, 2020
It’s always nice to be able to acquire a company that can boost your company’s value. That’s a smart move on Qualcomm’s part. Shortcuts are good and investors seem to like them.
Except if Apple does it….then it s anticompetitive. Sigh!
Best of luck Qualcomm…. Seriously
Arent these guys bound by none-compete agreements?? strange!
Scope, geography, and time limit non-competes. And California is very hostile towards them.
California is hostile to everything that is decent in this world.
So you think curtailing one’s ability to make a living is decent? Corporatist much? Read the 13th Amendment.
You are correct, California is at the cutting edge of degeneracy. States like Texas should forbid prog rats from abandoning the ship they are sinking.
So your all for capitalism when it comes to companies, and against it when supply/demand goes to workers favor.
Obstructing someone from finding a better job is more evil than the risk that someone might give up secrets.
Like to see the border fixed here immediately, Nick. Very simple solution Biden revert to Trump policies that indeed worked, despite what the LIARS in the media and dumb party tell us.
Difficult to understand Biden doing everything out of partisan SPITE to reverse what already works. Certainly defies intelligent logic putting the safety of the American people at risk on many levels is no concern of the dummy party.
They actually believe their press coverage and ridiculous Hollywood build up and I just laugh… 🤣
How much of the M1’s advantage comes from Apple, and how much comes from TSMC’s ability to make 5 nanometer? TSMC will be making chips for Intel soon. Will it negate Apple’s advantage if Intel is using the same chip fabs?
So you believe that limiting one’s capacity to earn a living is acceptable? How much corporatism? Read the 13th Amendment.
Qualcomm are hoping to release their chip in 2022 and that it will be better than Apple’s M1, The problem they will face is that M1 has been sold in retail devices since last year and maybe by next year, Apple will be using their M2 chip along with high power alternatives for professional,computers. Qualcomm need to be competitive with what Apple will be doing when their chip is on the market, but they don’t know what they are aiming for.
If it is close, the non-Apple market is far larger allowing them to make a good profit. Unless Apple decides to sell the M-series chips for use in non-Apple devices, Qualcomm stands to have that market to itself.
So you believe that limiting one’s capacity to earn a living is acceptable? How much corporatism? Read the 13th Amendment.
Thanks…
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