Apple debuts two new ‘Behind the Mac’ ads

Apple today debuted two new “Behind the Mac” ads, the longer of which features FINNEAS who gives an in-depth look at how he creates behind the Mac.

Apple debuts two new ‘Behind the Mac’ ads. Image: Apple's 13-inch MacBook Pro with M1
Apple’s 13-inch MacBook Pro with M1 delivers game-changing performance and the longest battery life ever on a Mac.

Calling it “the last instrument I learned,” FINNEAS shows how the next generation of makers need only the Mac and an idea to express themselves on a global scale.

Behind the Mac with FINNEAS

The second “Behind the Mac” ad is shorter and celebrates college acceptance season and all those students starting their next chapter behind the Mac.

Behind the Mac: Headed for College

MacDailyNews Take: It’s always nice to see Apple promoting the one that brung them. More Mac ads, please!


  1. Agreed, MDN. More Mac ads to salute and celebrate the flagship product that broke out and established mainstream computing and desktop publishing like no other computer in HISTORY… 💻 👏🏻

      1. Marxism matters. It has been estimated that Marxist regimes were responsible for over 100 million killings in the 20th century. Marxism matters indeed. It matters in a very negative way.

        “Black Lives Matter” is a Marxist organization. This is no secret. One has only to do a simple Google search to learn that. Leaders of BLM are self-described “trained Marxists.”

        Of course, the statement that ‘black lives matter’ is inarguable. Where would we be as a nation without the lives of Frederick Douglass, Harriet Tubman, Rosa Parks and Martin Luther King Jr, just to name a few great black lives?

        But it is safe to say that Marxists regimes do not believe in the rights of ANY individuals. They believe in the absolute power of the state. Marxism does not espouse the right to life, liberty and the pursuit of happiness. Marxists regimes crush liberty and anyone who tries to declare it. Yet many professional sports organizations and athletes, perhaps unwittingly, condone Marxism and the slavery which ensues. Nike products including NBA uniforms, for example, are made by slave labor in Communist China. Sports executives talk up social justice in America while outsourcing labor to Chinese concentration camps.

        It is so sad to see athletes disrespectfully kneel during our national anthem. America certainly has flaws and we have a long way to go to expunge racism in our country. However, our founding documents declared that we are all created equal with unalienable rights which come from our creator and this placed us on a self-correcting course which ultimately eradicated slavery. As Lincoln stated in his Gettysburg Address, many gave their “last full measure of devotion” for freedom and equality under the law.

        We need to stand together in solidarity to make our great country a more perfect union so that, again in the words of Lincoln: “this nation, under God, shall have a new birth of freedom and that government of the people, by the people, for the people shall not perish from the earth.”

        1. Wow, you have absolutely no idea what Karl Marx advocated, or why.

          You should read up on it before attempting to link it to the current BLM, which advocates reforms to avoid needless deaths from objectively obvious poor policing.

    1. But think of BLM as folks, normal Black folks, trying to make the world into a better place for Black folks, White folks, folks of all colors. Kind of like what the original Boston Tea Party did, except it did it for Whites only.

      1. Unless you count Indians, the only people at tea time were white. Are you that stupid?

        NO! BLM are definitely NOT normal Black folks. They are RACIST woke protestors destroying cities and are introducing the woke segregation in 2021.

        I can’t believe how biased and numbskull you are…

        1. Unless you count Indians, the only people at tea time were white. Are you that stupid?

          It’s not him who is stupid. There were African-descended Americans about as far back as there have been Americans. The first “European” to explore the American Southwest beginning in 1527 was the former slave Estebanico. The first Africans in British North America arrived in 1619, a year ahead of the Mayflower.

          The first person to die in the Boston Massacre (arguably the first American casualty in the War of Independence) was Crispus Attucks, an African-American. According to John Adams, a sizable part of the Patriot crowd on King Street, Boston, that day were “negroes and molattoes.” Since the Tea Party raiders were in disguise, it is certainly possible that some of those protesters were still active three years later “at tea time.” About 9000 African-Americans served during the Revolutionary War (4% of the Patriot forces, at least proportionate to the number of Free Blacks in the colonial population).

          The effort to write nonwhites out of American history as if their lives did not matter is part of the problem you have so clearly illustrated.

    2. You are correct ckh, the first scene in the second commercial is a young black woman wearing a Black Lives Matter tee-shirt and stickers of the same plastered on the cover of the laptop.

      Black Lives Matter has been hijacked by dangerous and destructive anarchists and activists that have looted and burned a dozen cities for months in the USA causing billions of dollars of damage and including many businesses owned by innocent hard working blacks, assaulted people and police officers. The media LIES and did not tell you that because it does not fit the LEFTIST narrative. Certainly, I support the black lives and have been through a lot, as I do all lives in hardship. But certainly not the methods of destruction and pitting races against one another constantly. We should be well beyond all that today in our society this is not the return of Jim Crow the president and his clueless team LIE about.

      Tim Cook should immediately apologize and PULL the ad! Period!

      Tim Cook dragging Apple and its employees WITHOUT their permission, into DIVISIVE Woke Leftist politics, while alienating over 50% of the USA population is just WRONG. Tim you are political pandering to a select group, do all other groups not matter? Not ONE Asian in the ads that have been negatively targeted by racism in the news lately. Do Asian Lives matter?

      News Flash for Tim, ALL LIVES MATTER and should be treated equal as the good doctor told us decades ago.

      “I have a dream that one day this nation will rise up and live out the true meaning of its creed: ‘We hold these truths to be self-evident, that all men are created equal.’”
      ― Martin Luther King Jr.

      From the Washington Post, pay attention Tim & Team:

      “must reckon with his long-standing critique of the “polite” racism of his liberal allies, of the language and the policies they employed to excuse and perpetuate racial injustice”

      “More than 50 years after King called out white liberals, many are still employing the polite racism that he decried.”

      More here:

      Inspiration for Black Lives Matter and every caring human being:

      “I destroy my enemies when I make them my friends.” – Abraham Lincoln

      “For it isn’t enough to talk about peace. One must believe in it. And it isn’t enough to believe in it. One must work at it.” – Eleanor Roosevelt

      Amen !…

      1. MLK most famous quote:

        “I look to a day when people will not be judged by the color of their skin, but by the content of their character.”

        ― From the “I have a dream” speech, Martin Luther King Jr.

  2. There is nothing in the phrase “black lives matter” that suggests support for Marxism, for a Marxist organization, or for any organization at all. If you agree that nonwhite lives matter, what is wrong with someone saying so? Please do not lecture those who do as if THEY do not reflect patriotic American values.

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